Axel Asenzo
@axelasenzo
Revenue growth and lifecycle marketing leader improving acquisition, CRM ecosystems, and retention.
GuatemalaWhat I'm looking for
I’m a senior B2B marketing and revenue growth leader with 15+ years driving customer acquisition, lifecycle marketing, CRM strategy, and marketing automation across B2B and B2C organizations. I partner with executive leadership to develop growth strategies, align sales and marketing, and accelerate revenue.
In my current role as a Senior Revenue Growth Consultant (Remote), I help U.S. service businesses and agencies execute B2B growth strategies that improve customer acquisition, lifecycle marketing, and revenue performance. I design CRM architecture, sales pipelines, and marketing automation workflows using HubSpot, Zoho, and GoHighLevel, building lead generation funnels, nurture campaigns, and AI-powered marketing processes to improve conversion and operational efficiency.
Previously, as Sales Manager at Grupo Mustella, I increased annual revenue by 35% through lifecycle marketing and automation, and generated over $500K in qualified business opportunities while coaching a team of six. Across my track record, I’ve increased lead conversion by 40%, improved customer retention by 25%, and managed 80+ enterprise and SMB accounts—supported by scalable CRM ecosystems and AI-powered marketing technologies.
Experience
Work history, roles, and key accomplishments
Senior Revenue Growth Consultant
Remote
Jan 2023 - Present (3 years 6 months)
Partner with U.S. service businesses and agencies to develop B2B growth strategies across customer acquisition, lifecycle marketing, and revenue performance. Design CRM and marketing automation workflows using HubSpot, Zoho, and GoHighLevel, and collaborate with founders on reporting, forecasting, and go-to-market execution.
Sales Manager
Grupo Mustella
Jan 2018 - Jan 2023 (5 years)
Led marketing and sales initiatives to increase annual revenue by 35% through lifecycle marketing, automation, and customer acquisition campaigns. Managed a team of six sales professionals, improved CRM adoption, and generated over $500K in qualified business opportunities in partnership with executive leadership and real estate developers.
Key Account Manager
Gurú, Publicar–Yellow Pages Guatemala
Jan 2016 - Jan 2018 (2 years)
Managed 80+ SMB and enterprise accounts, increasing recurring revenue by 30%. Guided clients through digital transformation and lifecycle campaigns.
Key Account Manager
AdsLive Media Guatemala
Jan 2014 - Jan 2015 (1 year)
Designed integrated campaigns to improve acquisition and retention. Increased customer engagement by 20% through targeted workflows.
B2C Sales & Customer Service Rep
1-800-Flowers, Comcast, TXU Energy
Jan 2006 - Jan 2013 (7 years)
Handled inbound and outbound calls, email, and chat for U.S. customers. Consistently exceeded sales conversion and customer satisfaction KPIs.
Education
Degrees, certifications, and relevant coursework
Universidad Rafael Landívar
Bachelor's degree in Marketing, Marketing
Earned a Bachelor's degree in Marketing from Universidad Rafael Landívar.
Tech stack
Software and tools used professionally
Availability
Location
GuatemalaAuthorized to work in
Social media
Job categories
Skills
Interested in hiring Axel?
You can contact Axel and 90k+ other talented remote workers on Himalayas.
Message AxelGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
