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Guillaume Delecroix

@guillaumedelecroix

International Marketing Manager at Crealis Group / Maverick USA who led a $400K marketing budget and generated up to 260 qualified leads per event.

France

Message

What I'm looking for

I’m focused on AI applied to marketing, sales enablement and business process automation, including AI workflows, no-code tools, CRM automation, prompt engineering and AI-assisted content creation.

At Crealis Group / Maverick USA, I defined and deployed North American marketing strategy across the USA, Canada and Mexico. I directed a $400K annual marketing budget and led the Crealis USA rebranding.

I organized trade shows that generated 80 to 260 qualified leads per event, and built a multi-channel demand generation engine. I also developed sales enablement assets and implemented Excel and Power BI dashboards.

Since March 2025, I’ve focused my professional development on AI applied to marketing, sales enablement and business process automation. Earlier, I created and launched an online fashion brand at Indumentis Design and improved numeric distribution from 85% to 96% as Area Sales Manager at Foods International.

Experience

Work history, roles, and key accomplishments

Marketing Manager – North America

Crealis Group / Maverick USA

Jul 2023 - Mar 2025 (1 year 8 months)

Defined and deployed North American marketing and communication strategy, directed a $400K annual regional marketing budget, and led rebranding and trade show initiatives generating 80 to 260 qualified leads per event.

Power BI CRM SharePoint LinkedIn Ads Meta Ads Mailchimp Canva Microsoft 365 ChatGpt Portwin Marketing Strategy Budget Management Trade Shows Demand Generation Sales Enablement KPI Reporting

Founder – E-commerce & Digital Acquisition

G&D

Jul 2022 - Jul 2023 (1 year)

Built e-commerce websites and managed Meta Ads and TikTok Ads campaigns, produced advertising videos and visual content, and created KPI dashboards and competitive market analysis.

Ecommerce Meta Ads TikTokAds Video Production KPI Dashboards Market Analysis

Business Development Engineer

Prime Engineering

Nov 2021 - Apr 2022 (5 months)

Developed new business through cold calling and LinkedIn prospecting, managed the full sales cycle, and delivered weekly objectives of 15 client meetings and 10 candidate interviews.

Cold Calling LinkedIn Prospecting Sales Cycle Management Account Management Strategic Accounts

Area Sales Manager

Foods International

Sep 2019 - May 2021 (1 year 8 months)

Managed 187 retail stores independently, drove sales performance, and improved numeric distribution from 85% to 96% in two months.

retail management Sales Performance Merchandising Negotiation Numeric Distribution

Co-Founder – B2C E-commerce Brand

Indumentis Design

Jun 2017 - Mar 2020 (2 years 9 months)

Created and launched an online fashion brand, defined digital acquisition strategy, and managed e-commerce platform, conversion funnel, customer journey, and operations.

Ecommerce Digital Acquisition Content Creation Partnership Development Conversion Funnels Customer Journey Social Media Operations Customer Service

Micro-Entrepreneur

E-commerce / PriceMinister

Oct 2010 - Dec 2011 (1 year 2 months)

Sourced international suppliers and negotiated purchasing agreements, managed online sales, order follow-up, and customer service.

Supplier Sourcing Negotiation Online Sales Order Management Customer Service

Education

Degrees, certifications, and relevant coursework

HubSpot Academy

Professional Development, AI, Marketing Automation & Growth

2025 -

Continuous professional development focused on AI applied to marketing, sales enablement and business process automation, including AI workflows, no-code tools, CRM automation, prompt engineering and AI-assisted content creation.

Semrush Academy

Professional Development, AI, Marketing Automation & Growth

2025 -

Google Skillshop

Professional Development, AI, Marketing Automation & Growth

2025 -

LinkedIn Learning

Professional Development, AI, Marketing Automation & Growth

2025 -

ICD Paris – IGS Group

Master’s Degree, Marketing & Commercial Strategy

2015 - 2020

Master’s Degree in Marketing & Commercial Strategy with international semesters at California Lutheran University (USA) and American College Dublin (Ireland).