Grace LEE

Responsible for key account management for the marketplace, negotiating deals with vendors, and developing data-driven business plans based on consumer insights.

Provided business advisory services, assessing project feasibility and offering tailored support for startups and government agencies.

Managed the business development department, improving service quality and revenue by 30% while assisting companies in their legal entity choices.

Optimized E-Commerce strategies in the APAC region, focusing on analytics to enhance brand awareness and customer experience.

Responsible for planning and executing media campaigns for luxury brands, focusing on performance optimization and competitive analysis.

Managed data for various accounts, coordinating with international clients and optimizing campaign investments through detailed reporting.

Assisted in managing display advertising campaigns, proposing recommendations and analyzing results to optimize performance.

Analyzed e-commerce KPIs to identify trends and provide recommendations to drive sales growth and maximize conversion rates.

Managed relationships between buyers and suppliers, organized commercial expositions, and coordinated event planning.

Supported marketing efforts by proposing optimizations for press communications and coordinating events for major brands.

Activities and societies: Winner of Sigfox Hacking House Hackathon – smart gas tracker (Business analysis)