Open to opportunities

Tiphaine Coupel

@tiphainecoupel

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15+ years’ experience in B2B marketing for software editors, start-ups & global tech companies.

France

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What I'm looking for

With an eye for both detail & the big picture, I’m now looking to further my marketing career in Customer Marketing leading position. I am a strategic marketeer with an entrepreneurial mindset and can drive creativity and enthusiasm in others. Good mood, communication, team organization & framework, creativity, guidance and feedback are what I like to instill in a team in order to achieve goals

15+ years’ experience in B2B marketing roles for software editors, start-ups and global technology companies. I am a strategic marketing professional with an entrepreneurial mindset and can drive creativity and enthusiasm in others. Good mood, communication, team organization & framework, creativity, guidance and feedback are what I like to instill in a team in order to achieve goals and get success.

With an eye for both detail and the big picture, I’m now looking to further my marketing career in Customer Marketing leading position.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Marketing Manager

Current

Infobip

Oct 2022 - Present (2 years 7 months)

Developing strategy, building & executing on programs to support customer engagement & advocacy that resulted to +30% engagement & +145% CTR YoY.
Leveraging satisfied customers and stakeholders to identify opportunities for advocacy (referrals, testimonials, reviews, case studies).
Creating new concept of customer exclusive event, launching Customer Advisory Board.
Up & X-sell email campaigns, etc

Customer Marketing Customer Engagement Customer Advocacy Customer Communications Customer Feedback Customer Insights Customer Retention Team Coordination Team Collaboration Voice Of Customer (VOC) Collection

Senior Regional Field Marketing Manager

Infobip

Sep 2019 - Jan 2023 (3 years 4 months)

Global Cloud Communications platform
- Driving field marketing strategy for the region (Europe with focus on France & UK).
- Defining promotional marketing-mix for the region.
- Planning, leading and executing various field marketing programs (webinars, events, email promotion, etc.).
- Managing budget and return on marketing investment (ROI 464K€) to align program investment with business goals.

Field Marketing Integrated Marketing Marketing Strategy Marketing Campaigns Remote Team Management Cross Functional Team Management Lead Generation Strategy Inbound Marketing

Chief Marketing Officer

Scibids AI (Double Verify)

Jun 2018 - Dec 2018 (6 months)

AI startup for Online Marketing Advertising 70 employees 10 countries

- 6 months mission for a young startup: started from scratch.
- Leading and executing the marketing strategy, creating and structuring processes for scalability readiness.
- Supporting lead management, sales and customer success.
- Developing and implementing the brand identity & communication strategy

Marketing Strategy Brand PR Fundraising Communication Strategy Project Management Sales Enablement Positioning Lead Generation Strategy

Marketing Director France

Yseop

Jun 2015 - Apr 2018 (2 years 10 months)

AI software company with a suite of industry-specific applications and cutting-edge hybrid Natural Language Generation (NLG) AI technology

- Refocusing our Marketing & Products positioning on most potential growth target audiences (refocus on BFSI sector and pharmaceutical industry)
- Implementing corporate identity
- Designing, facilitating & running an effective regional marketing strategy

Marketing Strategy Brand Marketing Strategy B2B Product Marketing Segment Marketing Team Lead Integrated Marketing Field Marketing Marketing Campaigns B2b Content Marketing Marketing Automation Remote Team Management

Senior Communication & Marketing Manager

IFB Cash Office

Jul 2014 - May 2015 (10 months)

French software development company for retail outlets – 15 employees France

- Leading the new product strategy to segment the targeted audiences aligned with key business opportunities per vertical, working closely with sales direction and development team
- Developing and launching a new website & blog creation for a performing content marketing strategy and online demand generation

Marketing Strategy Brand B2B Product Marketing Segment Marketing B2b Content Marketing Content Marketing Strategy Lead Generation Strategy

Senior Marketing Project Manager

Bimedia (Retail Shops Orisha)

Feb 2012 - Apr 2014 (2 years 2 months)

French software development company for Tobacco & book shops – 150 employees France

- Developing partnerships & relationships with business partners (Compte Nickel, Moneygram, Spirit of Cadeau, Canal +)
- Implementing strategy and action plans of the marketing strategy
- Monitoring & reporting of key indicators (churn, market share, sales breakdown, …)

Product Launch Marketing Campaign Management Partner Marketing KPIs Project Management

Marketing & Communication Executive

B&B Market (Nomadia Group)

Nov 2008 - Feb 2012 (3 years 3 months)

French CRM & SFA software development company – 150 employees France

- Carrying out effective launch of a new SaaS products offer
- Setting the scope, implementation, management & review of marketing campaigns

Marketing Strategy Software Product Launch Project Management PR Brand