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Sofia Filippova

@sofiafilippova

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Senior marketing leader scaling revenue through field marketing and ABM.

France

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What I'm looking for

I want to lead global B2B field marketing that owns pipeline and revenue targets—running ABM, events, webinars, and advocacy—partnering closely with sales, and applying AI-driven insights to deliver measurable growth.

I’m a senior marketing leader with 10+ years of SR field marketing and international experience across EMEA and APAC. I specialize in scaling pipeline and revenue for global tech giants and startups through strategic events, webinars, campaigns, and ABM—always grounded in buyer psychology and commercial insight.

At Copado (Salesforce ISV), I lead all regional field marketing initiatives and manage end-to-end execution, from email operations and content to landing pages and partner marketing. My results include “+$10M USD pipeline in FY26” and “116% of pipeline target in FY25,” with owned partner marketing alongside Salesforce, Capgemini, and others.

Earlier, I built the marketing function from scratch at Cloudideas (now Real Consulting), delivering a new website and brand on “less than 10k eur budget,” implementing “Google Ads set up + optimization, SEO, social media marketing,” and driving “150%+ inbound leads.” I’ve also held senior customer and growth roles (Freshworks; Salesforce partner and startups) that strengthened how I align marketing execution with enterprise pipeline outcomes.

Experience

Work history, roles, and key accomplishments

Senior Field Marketing Manager

Copado

Jul 2021 - Jun 2026 (4 years 11 months)

Led EMEA/APAC field marketing for Copado, scaling events, webinars, ABM campaigns, and partner/customer advocacy to drive qualified pipeline and revenue. Delivered $10M USD pipeline in FY26 and achieved 116% of pipeline target in FY25, managing end-to-end email operations, content, and landing page execution.

Field Marketing ABM Webinars Events Strategy Partner Marketing Customer Advocacy Email Marketing Landing Page Development Pipeline Generation

Marketing Manager

Cloudideas (Real Consulting)

Apr 2020 - Jul 2021 (1 year 3 months)

Built the marketing function from scratch, launching a new website and brand project on a <€10k budget. Set up and optimized Google Ads, SEO, social media marketing, and blog programs to achieve 150%+ inbound leads and strengthen customer advocacy (e.g., Bewotec).

Marketing Strategy Google Ads SEO Social Media Marketing Content Marketing Website & Branding Customer Advocacy Campaign Optimization Budget Management

Senior Account Manager

Freshworks

Nov 2017 - Nov 2019 (2 years)

Managed and grew Nordics enterprise accounts, driving new pipeline and upsell while planning marketing campaigns, events, and webinars. Achieved 120% yearly attainment through targeted go-to-market execution and account management.

Enterprise Account Management Upselling Forecasting Nordic Markets Webinars Event Management Stakeholder Management Customer Success Sales Enablement

Marketing & Sales Coordinator

Empaua

Feb 2017 - Aug 2017 (6 months)

Coordinated shared sales and marketing strategy, including common strategy alignment and events for sales and marketing teams. Managed Pardot marketing automation to support marketing execution in a Salesforce partner environment.

Pardot Marketing Automation Event Coordination Sales Alignment Lead Nurturing Campaign Management Stakeholder Management

Senior Account Executive

Salesforce

Jul 2015 - Feb 2017 (1 year 7 months)

Drove new business acquisition and expanded startup customer growth by building sales campaigns and events. Supported demand generation and marketing execution using Salesforce and Pardot, plus Outreach, Webflow/WordPress, and Google Ads/Analytics/Search Console.

New Business Development Account Growth Salesforce CRM Pardot Outreach Webflow WordPress Google Ads

Business Development Consultant

Oracle

Mar 2014 - Jul 2015 (1 year 4 months)

Performed enterprise business development and consulting, generating pipeline and nurturing leads for Oracle. Coordinated webinar-led programs and campaign execution using Hubilo, Asana, and design tools including Canva and Procreate.

Enterprise Business Development Pipeline Generation Lead Nurturing Enterprise Consulting Webinar Programs (Hubilo)Canva Campaign Execution

HR Generalist Intern

Bally

Nov 2013 - Mar 2014 (4 months)

Handled HR intern responsibilities including headcount and payroll reporting and consolidating HR data. Supported internal communications to assist with internal coordination.

HR & Administration Payroll Reporting HR Data Consolidation Internal Communications Internship Support