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Zainab BARGACH

@zainabbargach

I build B2B field marketing campaigns that increase awareness, engagement, and lead conversion.

I've led B2B field marketing at CAST, owning a €50K annual budget across 10+ webinars and events and achieving a 35% attendance rate.

I work across product, digital, and content teams to launch integrated campaigns, coordinate conference speaking engagements, and manage LinkedIn content for a global marketing team.

Using HubSpot analysis and optimisation, I drove a 10% increase in lead conversion and trained new team members to strengthen campaign capabilities. Earlier at QuasarDB, I increased social engagement by 25%, grew followers by 17% in three months, and improved lead generation by 20%.

I'm bilingual in French and English, fluent in Arabic, and experienced across Europe and Asia. I bring hands-on experience in digital marketing, SEO, reporting, paid LinkedIn ads, and AI-powered content workflows.

Experience

Work history, roles, and key accomplishments

Field Marketing Manager

CAST

Dec 2021 - Nov 2025 (3 years 11 months)

Owned and optimised a €50K annual marketing budget across 10+ webinars and events, achieving 35% attendance rate. Increased brand awareness and inbound leads by identifying key conferences and coordinating speaking engagements.

HubSpot Campaign Management Event Marketing Budget Management LinkedIn Lead Generation Content Marketing team training

International Marketing Intern

QuasarDB

May 2021 - Nov 2021 (6 months)

Developed and executed social media strategy (LinkedIn, Twitter, Facebook), increasing engagement by 25% and followers by 17% in 3 months. Created monthly performance reports using Google Analytics, SEMrush, and HubSpot, optimizing lead generation by 20%.

Social Media Marketing Google Analytics SEMrush HubSpot Lead Generation Digital Audit Market Research

Marketing and Communication Apprentice

IVECO

Dec 2018 - Aug 2019 (8 months)

Supported quarterly marketing campaigns for Central and Eastern Europe, analyzing sales data to identify top and underperforming products. Created marketing content (brochures, flyers, stickers) to align with product strategies.

Marketing Campaigns Sales Analysis Content Creation Newsletters Employee Engagement

Digital Marketing Intern

C2C Movers

Apr 2018 - Jun 2018 (2 months)

Conducted market research and analysis, enhancing audience experience and expanding web presence in China through a weekly newsletter. Led a website redesign, improving load time by 2 seconds through SEO optimization.

Market Research SEO Web Design Newsletters Event Marketing

Marketing and Sales Intern

Wineo

Oct 2017 - Apr 2018 (6 months)

Represented the brand at the autumn wine fair across 4 cities in China, developing a merchandising strategy for POS displays. Collaborated with clients to understand product positioning and refine marketing materials.

Brand Representation Merchandising Client Collaboration Content Creation Bilingual Content