Looking for a job

Kari H

@karih

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I build EMEA B2B growth engines that turn demand generation into measurable revenue.

France

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What I'm looking for

I'm looking to lead commercial, full-funnel marketing that aligns sales and marketing around pipeline growth, memorable customer experiences, AI-enabled execution, and measurable revenue impact.

I've led full-funnel GTM strategy for BCG Accelerate, a $300M+ portfolio of 211 high-growth client companies, driving 44% enterprise account revenue growth and 337% outperformance against sales targets.

At Boston Consulting Group, I orchestrated the BCG X global launch across demand generation, PR, social, events, and local markets, helping grow its revenue share from 25% to 40%. I also built integrated AI campaigns that generated 18K+ MQLs and improved pipeline performance.

Previously at Interbrand and Tribal Worldwide, I strengthened marketing-to-sales funnels, account-based marketing, and new-business pitches. I bring a commercial, AI-first approach to aligning sales and marketing around pipeline, customer engagement, and growth.

Experience

Work history, roles, and key accomplishments

Senior Global Manager, Cross-Practice Area Marketing

Boston Consulting Group

Feb 2020 - Jan 2026 (5 years 11 months)

Led full-funnel GTM and marketing strategy for a $300M+ portfolio, driving 44% growth in enterprise account revenue and 337% outperformance against sales targets. Managed a $500K annual marketing budget and optimized event investments, contributing to 350% ROI.

Go To Market Strategy Account Based Marketing Segmentation Budget Management Event Marketing ROI Analysis Market Intelligence

Global Marketing Manager, Growth Group

Interbrand Group

Feb 2015 - Jan 2019 (3 years 11 months)

Owned marketing-to-sales funnel optimization for APAC markets, redesigning the lead-to-close process and increasing pipeline volume by 160%. Designed and executed an ABM strategy that generated $1.5M in closed revenue.

Funnel Optimization Account Based Marketing ABM Sales Alignment Pipeline Growth Campaign Management Global Marketing Partner Marketing

New Business Development Coordinator

Tribal Worldwide

Apr 2013 - Feb 2015 (1 year 10 months)

Managed end-to-end RFP and pitch process for multimillion-dollar deals, translating client requirements into customized proposals and case studies.

RFP Management Pitch Development Proposal Writing Case Studies

New Business Development Associate

Interbrand Group

Monitored market triggers and alerted sales teams to high-priority opportunities, accelerating early-stage BD pipeline. Embedded a client feedback loop and conducted Win/Loss analysis, securing $5M in new business revenue.

Business Development Market Research Win Loss Analysis Revenue Forecasting Proposal Writing

Global Marketing Manager, DigitalBCG, Tech, Data, and Analytics Offerings

Boston Consulting Group

Led customer advocacy programs and content production, achieving a 47% increase in C-level engagement. Standardized market intelligence reporting and led integrated campaigns targeting CHROs, achieving 49% MQL to SQL conversion.

Customer Advocacy Content Marketing Market Intelligence Competitive Analysis Integrated Campaigns CHRO Targeting

Senior Global Marketing Manager, Activation & Orchestration, Global AI Campaign

Boston Consulting Group

Orchestrated the global brand launch of BCG X, aligning cross-functional teams and delivering the firm's most successful brand launch in four months. Owned full-funnel pipeline performance reporting and led integrated campaigns generating 18K+ MQL leads.

Global Brand Launch Cross functional Leadership Demand Generation Pipeline Management Tableau CRM Event Marketing Webinars