Florian Kerdelhue

Built and operationalized AI-powered creative workflows supporting $24M in annual advertising spend across Meta, Google, TikTok, and Snapchat Ads for 5 DTC e-commerce brands and 1 lead generation agency. Led a cross-functional team of 8 marketers, creatives, and analysts, developing scalable creative production and testing frameworks.

Directed a multi-channel marketing strategy including social media campaigns, content marketing, and participation in 8 international medical trade shows with a $400K annual budget. Developed data-driven international marketing strategy with 80 impactful assets for healthcare and distributors, exceeding lead gen goals by 50% for 2 product launches.

Directed a team of 20 advertising experts, optimizing campaigns on Meta Ads, Google Ads, and TikTok Ads, resulting in $12 million annual GMV for 35 clients. Drove adoption of TikTok advertising strategies, increasing client investments from $100K to $800K in 6 months, and initiated training modules that improved team performance by 20%.

Spearheaded go-to-market and comprehensive marketing strategies for consumer electronics brands across 50 countries, achieving $16 million GMV with a budget of $1.4M. Developed and executed high-performing paid advertising campaigns across Google Ads and Facebook Ads, achieving a 4% conversion rate and reducing CPA by 22%.

Orchestrated advertising campaigns, email blasts, and search engine marketing across 4 platforms including Google Ads, Baidu, and Naver. Partnered with PR agencies and media partners in 15 countries to propel brand awareness, and optimized lead generation processes achieving a 30% improvement in qualified leads.

Increased e-commerce sales for 3 clients, boosting traffic, conversions, and revenue with average CAC decreased by 25%. Optimized website content and built 200 backlinks, driving organic traffic for e-commerce brands.

Managed a $5M annual digital ad budget across SEO, SEM, Meta Ads, Display, Retargeting, RTB, and Native for maximized reach and conversions. Led web analytics implementation, execution, dashboard design, and optimization, and produced editorial calendar for content across multiple platforms.

Spearheaded development, implementation, and management of an email marketing and nurturing strategy, boosting lead generation by 20%. Owned interactive marketing campaigns across digital channels including Display, SEM, Social Ads, and Affiliates, managing a $3M budget.

Master's degree in Communication from Panthéon-Assas (Paris II) University, completed in 2013.

Bachelor Degree in Economy from Panthéon-Assas (Paris II) University, completed in 2011.