Open to opportunities

Tyler Bell

@tylerbell

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Results-driven omni-channel marketer with 14+ years in digital marketing.

United States

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What I'm looking for

I am looking for a role that allows me to drive impactful retention strategies in a dynamic environment, fostering growth and innovation.

I am a seasoned Head of Lifecycle with over 14 years of experience in digital marketing, specializing in retention strategies for D2C brands. My hands-on approach and ROI-focused mindset have enabled me to solve complex retention challenges, delivering measurable results for companies with annual revenues ranging from $20M to $80M.

Throughout my career, I have successfully built and transformed under-performing marketing funnels into revenue-driving machines. At Prismfly, I established the Lifecycle Marketing department, achieving significant growth in email and SMS attributed revenue within months. My expertise in automation, strategic segmentation, and hyper-personalization has consistently driven customer engagement and retention across various industries, including skincare, beauty, and technology.

I am passionate about utilizing data analysis and customer insights to create tailored marketing experiences that resonate with target audiences. My goal is to continue leveraging my skills to help brands thrive in the competitive eCommerce landscape.

Experience

Work history, roles, and key accomplishments

Current

Head of Lifecycle

Current

Prismfly

Jan 2023 - Present (2 years 5 months)

Built out the Lifecycle Marketing department from the ground up, launching a high-performing business unit serving D2C eCommerce clients. Scaled the department to over $65K in MRR and drove significant gains in email and SMS attributed revenue for clients through full-scale rebuilds of core lifecycle flows.

Klaviyo Shopify Lifecycle Marketing D2C Email Marketing SMS Marketing Revenue Customer Retention Marketing Automation

Senior Marketing Automation Manager

IROCKER

Jan 2022 - Dec 2023 (1 year 11 months)

Spearheaded CRM migration from Omnisend to Bloomreach and managed ongoing retention marketing efforts for a $20M+ D2C Shopify store. Designed and executed hyper-targeted, data-driven campaigns across email and SMS, achieving +146% YOY email revenue growth in the USA and +633% in Canada.

Marketing Automation Omnisend Shopify Email Marketing SMS Marketing Customer Experience

Marketing Automation Manager

Arthur J. Gallagher & Co.

Jan 2020 - Dec 2022 (2 years 11 months)

Led the design and implementation of automated customer journeys in Salesforce Marketing Cloud for over 10 health and wellness brands. Developed and optimized targeted social ad campaigns, email sequences, and SMS messaging, significantly improving lead generation and client renewal rates.

Marketing Automation Salesforce Marketing Cloud Customer Journey Lead Generation Customer Retention Social Media Marketing Email Campaigns SMS Marketing Campaign Optimization

Senior Brand Manager

Arthur J. Gallagher & Co.

Jan 2018 - Dec 2020 (2 years 11 months)

Directed and executed integrated marketing campaigns to boost liability insurance sales in the health and wellness sector, leveraging omnichannel strategies. Managed a team of 5 and collaborated on automated drip email campaigns, paid media, and strategic affiliate partnerships.

Brand Management Integrated Marketing Team Leadership Paid Media Affiliate Marketing Customer Acquisition Campaign Management

Education

Degrees, certifications, and relevant coursework

Florida State College at Jacksonville

Associate of Arts, Business Administration

Studied Business Administration, focusing on core business principles and practices. Gained foundational knowledge in areas such as management, marketing, and finance.

University of Florida

Bachelor of Arts, English Language & Literature

Focused on English Language & Literature, developing strong analytical and communication skills. Explored various literary forms and critical theories.