Logan Rosenthal

I’m a lifecycle marketing leader who loves the work most people overlook. The systems, signals, and moments that turn a first interaction into a long-term relationship. I’ve spent my career building programs that don’t just drive transactions but create customers who stick around. My focus is simple: help organizations grow by understanding their customers deeply and designing lifecycle engines that make retention, utilization, and revenue repeatable. I work with B2C and B2B2C companies to turn complex business challenges into clear, measurable outcomes. I lead multi-channel lifecycle programs across email, SMS, paid media, direct mail, and in-app messaging — and I build the operational backbone behind them: segmentation, automation, testing frameworks, technology, process, dashboards, and cross-functional alignment. Selected impact: • Increased customer retention and conversion by 15% at ULINE through an omnichannel lifecycle strategy. • Designed and launched 20+ automated lifecycle programs using segmentation, personalization, and behavioral triggers. • Improved acquisition and retention metrics by 15% at Hadassah through 20+ omnichannel campaigns • Reduced CAC by 10% at TIAA by building A/B testing frameworks across segmented audiences. I’ve managed cross-functional teams, owned roadmaps, and partnered closely with Product, Engineering, Analytics, Finance, Legal, and Compliance to ensure marketing isn’t just active — it’s accountable. My approach: • Build a clear strategy • Create disciplined testing • Align teams around shared KPIs • Optimize relentlessly • Know your customer better than they know themselves If you’re building a growth engine, rethinking your lifecycle strategy, or looking for a leader who brings structure, clarity, and measurable impact — let’s connect. Expertise: Lifecycle Marketing, Retention, Marketing Strategy, Content Strategy, Communications Planning, Personalization Strategy, Segmentation Strategy, Email Strategy, Customer Insight, Research, Leadership, Collaboration, Inspiration Industries: Insurance, Financial Services, Banking, Retail, Not for Profit, Industrial Supply, Health Brands: Allstate, JPMorgan Chase, American Medical Association, Walgreens, TIAA, Hadassah, ULINE