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Glaiza Villarba

@glaizavillarba

COO-Level Operations & Systems Specialist | Executive VA (6+ Years) | CRM & Automation (GoHighLevel) | Helping Founders Scale Without Chaos

Philippines

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What I'm looking for

I’m looking for a remote role where I can run operations end-to-end, build scalable SOPs, automate CRM workflows, and improve retention and conversions—partnering closely with an executive team that values efficiency, accountability, and measurable results.

Results-driven Executive Assistant and Operations Specialist with over 6 years of experience supporting CEOs and scaling operations for international businesses across the US, UK, Australia, and Canada. Experienced in both administrative and technical roles, with a strong focus on building efficient systems, managing workflows, and ensuring smooth day-to-day operations.

Proven expertise in GoHighLevel CRM management, automation setup, pipeline optimization, and client onboarding systems, combined with high-level executive support including calendar management, travel coordination, and inbox handling. Skilled in maintaining data accuracy, managing financial records using QuickBooks and Xero, and supporting eCommerce operations across Shopify and WooCommerce platforms.

Known for creating structured processes, improving workflow efficiency, and strengthening client retention through organized systems and proactive support. Brings a strong ability to work independently, manage multiple priorities, and support both operational and technical aspects of a growing business.

Experience

Work history, roles, and key accomplishments

Chief Operating Officer (COO)

VP Nursing LLC

Jan 2019 - Dec 2025 (6 years 11 months)

Directed operations for a fast growing coaching business, aligning CEO vision with execution and scalable systems. Built and optimized workflows using GoHighLevel, Zapier, and ThriveCart, improving conversions and retention. Managed automations, reporting, onboarding, and executive support while ensuring data accuracy, financial tracking, and smooth client experience.

Project Management GoHighLevel Google Workspace Quickbooks Customer Success Coaching And Training HR Operations Payroll Processing Website Design Automation AI Tools CRM Management

Freelance Executive VA

International Clients

Jan 2018 - Jan 2025 (7 years)

Partnered with CEOs and business owners to optimize operations by building SOPs and scalable CRM workflows, improving workflow efficiency and customer retention through automated systems.

SOP Development Business Process Automation Workflows Operations Management Shopify Store Support Quickbooks Xero GoHighLevel SEO Optimization Financial Reporting

Executive Assistant & Web Ops

Nephrology Nurse Leadership Network

Nov 2020 - Mar 2023 (2 years 4 months)

Provided executive and operational support, including podcast production and marketing execution, while improving website content and SEO to strengthen brand visibility.

Podcast Production Social Media Management SEO Optimization Digital Publishing Marketing Execution Project Coordination Content Planning

HR & Project Manager

Tuition to Advance

Apr 2020 - Oct 2021 (1 year 6 months)

Led HR, recruitment operations, and administrative workflows while coordinating projects and conducting market research to support tutoring business execution and growth planning.

HR Operations Recruitment coordination Payroll Management Project Management Market Research Financial Record Keeping

eCommerce Virtual Assistant

Bearded Lion Tactical

Aug 2020 - Sep 2021 (1 year 1 month)

Managed Shopify store operations including product optimization and order workflow support, while tracking finances and improving SEO to boost product discoverability and customer retention.

Optimization Quickbooks SEO Optimization Marketing Operations Customer Retention

Retention Specialist

VXI Philippines

Dec 2018 - Mar 2020 (1 year 3 months)

Managed customer retention cases by resolving cancellations and billing concerns, while protecting revenue through structured account support and reporting.

Customer Retention Cancellations Client Account Management Customer Service performance reporting

Patient Services Representative

Sutherland Global Services

Aug 2016 - Nov 2018 (2 years 3 months)

Supported healthcare insurance clients by handling inquiries, eligibility verification, and appointment coordination, while maintaining accurate client documentation.

Customer Support Eligibility Verification Appointment Scheduling Client Account Management Documentation CRM Systems & Compliance