Open to opportunities

Ghizlaine Lahrougui

@ghizlainelahrougui

Message

I build B2B growth strategies, digital campaigns, and e-commerce experiences.

Canada

Message

What I'm looking for

I'm looking to build long-term B2B growth, digital marketing, content, e-commerce, and go-to-market strategies. I'm relocating to Spain and open to long-term sponsorship.

At Fromagex, I own end-to-end marketing for a bilingual B2B cheesemaking-equipment distributor across Canada and the United States. I built Canadian and US e-commerce websites, lead HubSpot marketing, CRM, and CMS migration, and create lifecycle automation that supports the full customer journey.

I drive SEO, AEO, Google Ads, email, content, and trade-show programs that grow traffic, lead volume, and engagement. My SEO and content optimization lifted organic visibility to 290K+ impressions, with multiple keywords reaching Google's Top 10.

I've also built go-to-market and digital activation plans at Conair Professional, launched Geosapiens' first marketing and communications engine, and managed pharmaceutical and consumer-brand portfolios at Pharmascience, Pierre Fabre, Danone Canada, Nestlé Maghreb, and Royal Air Maroc. I bring an MBA in Strategic Marketing, bilingual French-English content capability, and practical AI workflows using Claude, ChatGPT, Perplexity, and Gemini.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Digital Strategy Manager

Current

Fromagex

Dec 2023 - Present (2 years 8 months)

Owns end-to-end marketing strategy for a bilingual B2B distributor, leading HubSpot implementation, e-commerce launch, and digital campaigns. Achieved 290K+ organic impressions and sustained email engagement rates.

HubSpot Google Ads GA4 SEO AEO Email Marketing Lifecycle Marketing Content Strategy Event Marketing Trade Shows Bilingual Content Ahrefs SEMrush Claude AI ChatGpt Perplexity Gemini

Senior Marketing Manager

Conair Professional

Sep 2023 - Dec 2023 (3 months)

Developed go-to-market and digital activation plans for the professional salon channel, partnering with sales leadership and implementing trade marketing incentives. Achieved 26-32% email open rates and 2-4% CTR.

Go To Market Strategy Digital Marketing Trade Marketing Email Marketing Sales Enablement Event Marketing

Marketing Strategist

Geosapiens

Mar 2022 - Mar 2023 (1 year)

Built and executed the company's first marketing and communications plan, launching blog, social channels, and email newsletter. Translated technical GIS capabilities into clear content, achieving 24-30% open rates.

Marketing Strategy Content Marketing Email Marketing Social Media GIS ESRI B2B Marketing SaaS

Associate Portfolio Manager, Private Label

Pharmascience

Apr 2019 - Mar 2022 (2 years 11 months)

Managed strategic roadmap for a 250+ SKU private-label pharmaceutical portfolio, leading competitive intelligence and market studies. Successfully updated Plain Language Labeling across the full portfolio ahead of deadline.

Portfolio Management Competitive Intelligence Nielsen Business Intelligence Product Launch Pricing Strategy Regulatory Compliance

Events & Client Experience Coordinator

Langlois Avocats

Jul 2018 - Nov 2018 (4 months)

Coordinated professional training sessions and client events end-to-end, including venue, vendors, branding, and post-event follow-up. Managed annual strategic retreat and designed email campaigns with 27-33% open rates.

Event Planning Client Experience Email Marketing Project Management Vendor Management

Assistant Brand Manager

Pierre Fabre

Feb 2017 - Apr 2018 (1 year 2 months)

Owned Canadian brand and SKU portfolio management for A-Derma and Ducray, developing marketing plans and executing product launches. Developed compliant packaging for 50+ products and managed creative agencies.

Brand Management Product Launch Marketing Strategy Nielsen Business Intelligence Regulatory Compliance Creative Direction Agency Management

Trade Marketing Coordinator

Danone Canada

May 2016 - Dec 2016 (7 months)

Developed trade marketing initiatives supporting five national dairy brands, implementing retail promotional calendars and in-store activations. Coordinated POS development and campaign execution with cross-functional teams.

Trade Marketing Retail Marketing Merchandising Cross Functional Collaboration