Yasmina Borduas
@yasminaborduas
Digital marketer with expertise in B2B and D2C sales.
What I'm looking for
I am a dedicated digital marketer with over five years of experience in digital marketing, sales, and client relationship management. My career has been defined by a proven track record of developing effective sales strategies across Canada and Australia, managing impactful email campaigns, and optimizing processes through CRM systems to enhance client retention. I pride myself on my strong organizational skills and attention to detail, which have enabled me to consistently deliver results across diverse industries.
In my recent role as Sales and Digital Marketing Manager at Lullaby Skincare, I successfully developed international B2B sales strategies that significantly drove brand growth and expanded market presence. I managed daily operations across B2B and D2C sales, ensuring seamless customer interactions and efficient performance. My efforts in creating compelling email newsletters and executing targeted social media marketing campaigns have notably increased client engagement and brand visibility.
Throughout my career, I have demonstrated my ability to build strong distribution partnerships and execute innovative digital marketing campaigns. I am passionate about leveraging my skills to drive brand growth and am always looking for new opportunities to enhance my professional journey.
Experience
Work history, roles, and key accomplishments
Sales and Digital Marketing Manager
Lullaby Skincare
Sep 2023 - May 2024 (8 months)
Developed international B2B sales strategies to drive brand growth and expand market presence, focusing on digital channels. Managed daily operations across B2B and D2C sales, created email newsletters, and led social media marketing campaigns to enhance brand visibility.
Wholesale and Expansion Executive
UNA-Brands (Hendeer)
Mar 2023 - Sep 2023 (6 months)
Developed B2B sales strategies for the Australian and New Zealand markets, overseeing daily sales operations and securing new distribution partners. Organized trade events to enhance brand visibility and delivered consistent customer service.
Key Account Sales Representative
Bestseller (Selected/Homme-Femme)
Dec 2020 - Dec 2022 (2 years)
Managed B2B wholesale operations across Canada, fostering relationships with key accounts. Utilized a CRM system for order management and designed marketing materials to engage clients and drive sales performance.
Sales Development Representative
KA Agency
Jan 2019 - Mar 2020 (1 year 2 months)
Developed and executed B2B sales strategies for Canadian clients, focusing on client relationships and business growth. Conducted prospecting, represented the company at trade shows, and launched email marketing campaigns.
Education
Degrees, certifications, and relevant coursework
University of Quebec in Montreal
Bachelor’s Degree, Fashion Marketing
Australian Pacific College
Diploma, Social Media Marketing
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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