Yasmina BorduasYB
Open to opportunities

Yasmina Borduas

@yasminaborduas

Digital marketer with expertise in B2B and D2C sales.

Canada

What I'm looking for

I seek a dynamic role that fosters growth, collaboration, and innovation.

I am a dedicated digital marketer with over five years of experience in digital marketing, sales, and client relationship management. My career has been defined by a proven track record of developing effective sales strategies across Canada and Australia, managing impactful email campaigns, and optimizing processes through CRM systems to enhance client retention. I pride myself on my strong organizational skills and attention to detail, which have enabled me to consistently deliver results across diverse industries.

In my recent role as Sales and Digital Marketing Manager at Lullaby Skincare, I successfully developed international B2B sales strategies that significantly drove brand growth and expanded market presence. I managed daily operations across B2B and D2C sales, ensuring seamless customer interactions and efficient performance. My efforts in creating compelling email newsletters and executing targeted social media marketing campaigns have notably increased client engagement and brand visibility.

Throughout my career, I have demonstrated my ability to build strong distribution partnerships and execute innovative digital marketing campaigns. I am passionate about leveraging my skills to drive brand growth and am always looking for new opportunities to enhance my professional journey.

Experience

Work history, roles, and key accomplishments

U(

Wholesale and Expansion Executive

UNA-Brands (Hendeer)

Mar 2023 - Sep 2023 (6 months)

Developed B2B sales strategies for the Australian and New Zealand markets, overseeing daily sales operations and securing new distribution partners. Organized trade events to enhance brand visibility and delivered consistent customer service.

B(

Key Account Sales Representative

Bestseller (Selected/Homme-Femme)

Dec 2020 - Dec 2022 (2 years)

Managed B2B wholesale operations across Canada, fostering relationships with key accounts. Utilized a CRM system for order management and designed marketing materials to engage clients and drive sales performance.

Education

Degrees, certifications, and relevant coursework

University of Quebec in Montreal logoUM

University of Quebec in Montreal

Bachelor’s Degree, Fashion Marketing

Australian Pacific College logoAC

Australian Pacific College

Diploma, Social Media Marketing

Tech stack

Software and tools used professionally

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Yasmina Borduas - Sales and Digital Marketing Manager - Lullaby Skincare | Himalayas