George Plaier
@georgeplaier
Seasoned business development and sales leader driving growth in coatings and commercial accounts.
What I'm looking for
I am a results-driven business development and sales leader with extensive experience growing commercial accounts, launching outbound sales programs, and improving quality standards in the coatings and chemicals industries. I consistently identify market opportunities, build strategic partnerships, and implement processes that increase revenue and operational performance.
Throughout my career I have led territory growth and major accounts, managed cross-functional teams, and overseen certification and quality control initiatives. Highlights include growing a commercial business group 33% Y.O.Y, converting a major client that delivered an $18M Y.O.Y increase for Colourific, and managing portfolios worth $20–40M in revenue.
I bring a practical, client-focused approach to solving complex production and sales problems, combining technical expertise in coatings and QC with strong account management, training, and project leadership to deliver measurable business results.
Experience
Work history, roles, and key accomplishments
Business Development Manager
Colourific
Apr 2023 - Present (2 years 9 months)
Launched and grew Colourific's outbound sales development program, secured strategic partnerships and converted a renewable energy client to powder coating delivering an $18M YoY revenue increase and 33% growth in commercial business.
Technical Sales Executive
Protech Chemicals Ltd.
Jan 2021 - Apr 2023 (2 years 3 months)
Managed GTA territory accounts, growing territory revenue from $1.6M to $2.2M and increasing key account values by up to 36% YoY while onboarding 15 new accounts and advising clients on SOPs and production improvements.
Director Customer Success
AcuityAds
Aug 2019 - Apr 2020 (8 months)
Promoted to Director of Customer Success overseeing North American teams, managed $20–40M in revenue targets, led campaign planning and optimizations, and improved KPI performance across client portfolios.
Major Accounts Sales Manager
VerticalScope
Apr 2016 - Aug 2019 (3 years 4 months)
Managed major accounts across Canadian auto and US verticals with combined billings over $20M, oversaw campaign lifecycles, client retention and reporting while training and coordinating sales teams.
Research and Development Technician
Protech Chemicals Ltd.
Jan 2014 - Jan 2016 (2 years)
Assisted R&D with color matching, formulation testing and troubleshooting, conducting experiments and vendor ingredient comparisons to improve product quality and address powder defects.
Quality Control Specialist
Protech Chemicals Ltd.
Jan 2006 - Jan 2014 (8 years)
Performed quality testing of powder coatings and maintained production standards including ISO 9001 compliance, conducting MEK, impact and visual tests and maintaining pre-treatment and spray equipment.
Education
Degrees, certifications, and relevant coursework
York University
Bachelor of Arts, Psychology
Completed an undergraduate degree in Psychology focusing on foundational psychological concepts and research methods.
Seneca College
Diploma, General Arts and Sciences
Obtained a Diploma in General Arts & Sciences covering a broad range of foundational post-secondary coursework.
Availability
Location
Authorized to work in
Job categories
Skills
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