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@leonardobaruzzi
International sales leader driving SaaS growth from zero to €1M+ ARR.
I am an international sales executive with 14 years building and scaling commercial operations for multinational companies and tech startups across six countries. I specialize in go-to-market strategy, new business development and building high-performing sales teams.
As Head of Sales & Business Development at a SaaS scale-up, I created sales traction from scratch and led the company to over €1M ARR while establishing partnerships and preparing the business for Series A. I manage relationships with partners, C-level stakeholders, resellers and distributors globally.
Previously I delivered sustained growth as Sales Area Manager for Latin America, achieving 45% growth in three years while overseeing key account management and a network of 15+ distributors and resellers. I have experience in solution and key account sales across Southern Europe and international trade marketing.
I lead with humility and a focus on measurable results, mentoring teams of 10+ professionals and aligning cross-functional teams to commercial goals. I am open to relocation and committed to joining organizations seeking pragmatic, hands-on sales leadership to scale revenue and partnerships.
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Work history, roles, and key accomplishments
TrueScreen Srl
Sep 2021 - Present (4 years 2 months)
Founded and scaled commercial operations for the startup, creating sales traction from zero to over €1M ARR and building a partner and client portfolio to support a Series A and pan‑European growth.
DAVI Srl
Sep 2018 - Sep 2021 (3 years)
Led sales operations for Latin America, achieving 45% revenue growth over three years and managing relationships with over 15 distributors and resellers while ensuring high customer satisfaction.
Owned solution sales and partnership development for Southern Europe, winning new partnerships and managing major energy-sector accounts across Spain, Italy, France, Benelux and Portugal.
Responsible for developing sales in the hospitality and consumer sectors across Spain and Portugal and supported international trade marketing projects from the Italian HQ.
Degrees, certifications, and relevant coursework
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Software and tools used professionally
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