Open to opportunities

Shadi Ashour

@shadiashour

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Results-driven sales leader and Managing Partner specializing in revenue growth and sales strategy.

Italy

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What I'm looking for

I seek senior sales roles where I can lead revenue growth, build cross-functional GTM strategies, coach teams, and drive enterprise deals with measurable impact.

I am a results-driven sales leader and Managing Partner with extensive experience designing data-driven sales strategies, building high-value enterprise relationships, and leading cross-functional teams to drive revenue growth and market expansion. I have a proven track record of securing multi-year enterprise contracts, optimizing sales processes with MEDDIC/MEDDPICC, and implementing CRM and sales automation to improve forecasting and shorten sales cycles.

I bring hands-on experience across SaaS, AI/NLP, fintech, and FMCG sectors, consistently exceeding quotas and delivering measurable business outcomes such as $780K net-new ARR and 167% sales growth in prior roles. I am passionate about coaching teams, aligning GTM strategies to market and regulatory requirements, and partnering with product and customer success to maximize lifetime value.

Experience

Work history, roles, and key accomplishments

Current

Managing Partner – Sales

Current

GrowGenics Consulting

Mar 2025 - Present (10 months)

Lead and manage complete sales cycles and client engagements, designing data-driven sales strategies, KPI frameworks, and CRM optimizations to drive revenue growth and market expansion since joining the firm.

Sales Strategy Lead Generation MEDDIC Forecasting KPIs Sales Automation Cross Functional Collaboration

Senior Account Executive

Qualtrics

Oct 2022 - Mar 2025 (2 years 5 months)

Managed strategic enterprise sales across EU markets, securing multi-year multi-million-euro contracts and delivering ROI-focused XM solutions while maintaining accurate forecasting and driving account expansion.

Enterprise Sales Go To Market Salesforce CRM Contract Negotiation GDPR Compliance Pipeline Management ROI Stakeholder Management

Account Executive – Mid-Market

IV.AI

Jul 2019 - Sep 2022 (3 years 2 months)

Drove AI/NLP adoption among mid-market clients, increasing pipeline volume by 40%, closing $780K in net-new ARR, and shortening time-to-value through tailored solutions and cross-team collaboration.

NLP Prospecting Salesforce CRM Pipeline Development Sales Forecasting

Account Executive

PayTabs Global

Nov 2016 - May 2019 (2 years 6 months)

Managed full sales cycle for fintech payment solutions, exceeding quarterly targets by ~26% and expanding mid-market and enterprise footprint with localized offerings in GCC markets.

Fintech Sales Payment Gateways Client Acquisition Account Management Contract Negotiation CRM Market Expansion

Account Executive

Albina & Hanna Co

Jul 2011 - Oct 2016 (5 years 3 months)

Delivered 167% sales growth in FMCG by implementing targeted B2B sales plans, mentoring sales teams, and securing long-term client relationships through strategic negotiations.

B2B Sales FMCG Team Leadership Sales Planning Negotiation Market Research Account Management Performance Coaching

Assistant Marketing Manager

Zumot Group

Jan 2007 - Jun 2011 (4 years 5 months)

Executed integrated marketing campaigns and analytics-driven strategies that increased brand engagement by 30% and reduced CPA by 22%, while leading a marketing team and optimizing budgets.

Marketing Strategy Campaign Management Analytics Budget Management NPS Brand Management Market Research Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Central European University

Master of Business Administration, Global Executive Management

2022 - 2024

Master of Business Administration in Global Executive Management completed with a US/EU-accredited program administered with New York State and Austrian authorities.

The Open University

Bachelor of Arts, Business Management with Marketing

2013 - 2017

Bachelor of Arts in Business Management with Marketing covering business administration and marketing principles over a multi-year undergraduate program.