Open to opportunities

Ge Andrad

@geandunes

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Digital Marketing Specialist focused on performance marketing and growth strategies.

Brazil

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What I'm looking for

I am looking for opportunities that foster growth, innovation, and collaboration in digital marketing.

I am a Digital Marketing Specialist with over eight years of experience in developing and leading high-impact marketing strategies across B2B and B2C markets. My expertise lies in performance marketing, revenue growth, and conversion rate optimization (CRO). I have a proven track record of managing global campaigns, optimizing acquisition costs, and scaling businesses through data-driven strategies. My ability to work with cross-functional remote teams in fast-paced environments has been a key factor in my success.

At Traktor, I spearheaded digital paid media strategies that drove SQL, MQL, revenue, and MRR growth for enterprise clients. I managed high-budget performance campaigns for notable clients and led a remote team of analysts to optimize results across multiple platforms. My experience also includes designing performance-driven marketing strategies for various brands, optimizing digital marketing funnels, and implementing CRM automation to enhance customer journeys.

Experience

Work history, roles, and key accomplishments

Marketing & Media Coordinator

Traktor

Aug 2022 - May 2024 (1 year 9 months)

Spearheaded digital paid media strategies, driving SQL, MQL, Revenue, and MRR growth for enterprise clients. Managed high-budget performance campaigns and led a remote team of analysts, optimizing results across multiple platforms.

Paid Media Conversion Rate Optimization Growth Marketing Data Analysis Remote Team Management Performance Marketing

Senior Media Analyst | Growth Hacker

Traktor

May 2022 - Sep 2022 (4 months)

Focused on enhancing digital marketing performance through data-driven strategies and growth hacking techniques. Collaborated with cross-functional teams to optimize campaigns.

Performance Marketing Data Analysis Growth Hacking Strategic Planning

Digital Marketing Analyst

NOHELMET

Aug 2020 - May 2021 (9 months)

Designed and executed performance-driven marketing strategies for various clients, focusing on maximizing ROI and lead generation through digital channels.

Digital Marketing Strategy Performance Marketing Client Relationship Management Campaign Optimization Data Analysis Remote Work B2C Marketing

Media Analyst | Digital Marketing Analyst

Gazeta do Povo

Feb 2019 - Jan 2020 (11 months)

Managed strategic media planning and digital ad execution across various platforms. Optimized marketing funnels and customer journeys through CRM automation.

Media Planning Digital Advertising Marketing Automation Customer Journey Data Analysis Campaign Management Performance Marketing Strategic Planning B2C Marketing Remote Work

Media Analyst

GhFly

May 2018 - Jan 2019 (8 months)

Managed digital campaigns for major brands and international clients, focusing on performance-driven results and effective media strategies.

Performance Marketing Client Relationship Management Data Analysis B2B Marketing B2C Marketing Media Strategy Remote Work Brand Management

Marketing Assistant

A Casa da Bruxa

Sep 2017 - May 2018 (8 months)

Managed social media strategy, content planning, and customer engagement for a local candy store, enhancing brand visibility and customer interaction.

Social Media Management Content Planning Customer Engagement Digital Marketing B2C Marketing Remote Work Campaign Management Communication Skills Creative Strategy

Education

Degrees, certifications, and relevant coursework

Universidade Positivo

MBA, Digital Marketing

2020 - 2021

Completed an MBA in Digital Marketing with an emphasis on Neuromarketing, focusing on the psychological aspects of consumer behavior and marketing strategies.