Dafne Sakatauskas

Standardized campaign structures across Google, Microsoft, and LinkedIn Ads, planned channel-specific strategies, and continuously monitored performance with data-driven adjustments to optimize delivery and budgets.

Standardized campaign structures for Meta and Google Ads, executed media strategies to increase visibility and engagement, and monitored results to optimize performance and budget allocation.

Contributed to setup and structuring of digital campaigns for a Spanish-language course targeting US and Latino audiences, delivering foundational strategy and early-stage planning prior to project pause.

Led digital media strategy and execution, managing multimillion-dollar budgets to increase visibility and lead generation across key clients; supervised campaign optimizations that improved conversion and ROI. Coordinated cross-functional teams, client reporting, and strategic investments to scale performance.

Led digital transformation for the Veterinary Channel across 10 countries, developing localized paid and organic strategies that grew followers 60%–300% in active markets and aligned global-local teams for scalable execution.

Designed and executed online media strategies to boost audience engagement and visibility, monitored campaign results and adjusted tactics to optimize performance. Managed budgets, provided strategic consulting in client meetings, and coordinated project deliveries.

Developed and executed online media plans to optimize resource allocation and improve campaign performance through data-driven adjustments and dashboards. Produced reports and implemented strategic changes to increase efficiency.

Managed paid traffic and digital advertising strategies, generating detailed performance reports and optimizing campaigns to maximize results; led client meetings to align strategy and outcomes.

Oversaw content planning and social campaigns with social listening, executed paid traffic initiatives to maximize brand visibility, and produced performance analyses to refine strategies.

Led standardization and optimization of social media and paid channels to drive student acquisition, monitored campaigns and adjusted tactics to meet enrollment goals while managing budgets and platform setups.

Completed coursework in Marketing Management, including studies toward a Bachelor's in Marketing Management and a subsequent MBA in Strategic People Management.