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Gauri vishwasrao

@gaurivishwasrao

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Senior analyst using programmatic advertising and analytics to drive growth.

India

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What I'm looking for

I’m looking for a senior analytics role where I can own programmatic campaigns, attribution in privacy-first environments, and growth experimentation—partnering with product, engineering, and customer success to improve performance and business outcomes.

I’m a Senior Analyst with 3+ years of experience across AdTech, MarTech, and Performance Marketing, focused on programmatic advertising, customer acquisition, campaign optimization, attribution analysis, audience segmentation, and growth analytics.

I partner closely with Product, Engineering, and Customer Success teams to improve product performance and business outcomes—using SQL, Python, Snowflake, and analytics tools like Tableau/Power BI to measure performance via CTR, CPA, and ROAS.

In privacy-first environments, I’ve owned end-to-end programmatic campaigns (UA and Remarketing), leveraged SKAN and probabilistic attribution to optimize performance, and scaled key APAC accounts through bid optimization, audience strategy, cross-channel planning, and growth CTV execution.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst - Programmatic (DSP)

Current

InMobi

May 2025 - Present (1 year 3 months)

Managed end-to-end programmatic campaigns across Android and iOS (UA and remarketing) using SKAN and probabilistic attribution to optimize performance. Owned and scaled key APAC accounts (Grab, Ajio, Blinkit, Zomato, Kredivo, Groww), delivering $7M in ARR, ~50% margin improvements via bid optimization and troubleshooting, and 2x growth through optimization and cross-channel strategy.

Programmatic Advertising Campaign Optimization Android iOS User Acquisition Remarketing Audience Targeting Attribution Performance Measurement Bid Optimization Supply Side Performance Troubleshooting Account Management Growth Analytics SQL

Consumer Data Analyst

Acadia.io

Jan 2023 - May 2025 (2 years 4 months)

Led customer analytics across 5+ retail, finance, and CPG clients, driving 10–20% uplift in store performance through demographic, location, and trade area analysis. Designed segmentation, market basket analysis, and A/B tests, built churn prediction models, and created lifecycle strategies (retargeting, reactivation, win-back), while mentoring junior analysts and managing professional development

Customer Analytics Segmentation Basket Analysis A B Testing Experimentation Churn Modeling Lifecycle Marketing Retention Analytics SQL Python

Education

Degrees, certifications, and relevant coursework

Vellore Institute of Technology

Master of Science in Data Science, Data Science

2021 - 2023

Grade: GPA 9.4/10

Completed an MSc in Data Science at Vellore Institute of Technology (2021–2023), focusing on statistical analysis, machine learning, and deep learning.