At Omnicom Media Group, I created the daily campaign reconciliation across four DSPs plus DV360/DCM, giving leadership a single source of truth. I also analyzed DSP performance for Royal Caribbean International, helping reduce CPA from $150 to $100 and raise CTR from 1.0% to 1.5–2.0%.
In my current Growth Analyst role, I turn user-acquisition and conversion-funnel data into performance reviews and maintain automated Tableau dashboards. I also run data-quality checks and monitor campaign spend against plan across active channels.
