Open to opportunities

Karthik Desai

@karthikdesai

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Digital marketer specializing in senior programmatic campaign optimization and performance analytics.

India

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What I'm looking for

I’m looking for a role where I can own programmatic and paid social campaigns end-to-end—using CM360/DV360 plus AI-driven automation to improve insights, pacing, and KPI performance with strong operational excellence.

I’m a digital marketing professional with 6+ years of experience managing and optimizing digital advertising campaigns across programmatic, Search, and Display platforms. I focus on end-to-end execution—trafficking, reporting, and performance optimization—using tools like CM360, DV360, The Trade Desk, InMobi DSP, Beeswax, and LinkedIn Campaign Manager.

In my current role as a Senior Programmatic Analyst at INMOBI, I set up, traffic, QA, and optimize campaigns across CM360, DV360, iDSP (InMobi DSP), and Beeswax—driving pacing, bid optimization, and performance against budgets and KPIs. I collaborate with global DASO teams and ad tech partners, troubleshoot delivery and pixel tracking issues, and leverage AI-based tools for automation and workflow improvements. I’ve also been recognized with awards including Rookie of the Half and AHEAD Awards for top performance and customer obsession.

Experience

Work history, roles, and key accomplishments

Current

Senior Programmatic Analyst

Current

InMobi

Dec 2024 - Present (1 year 7 months)

Set up, trafficked, and optimized digital campaigns across CM360, DV360, and paid social platforms, managing end-to-end campaigns on iDSP (InMobi DSP) and Beeswax. Conducted QA/compliance reviews, pacing checks, bid optimization, and troubleshooting for delivery and pixel tracking issues.

Programmatic Advertising CM360 DV360 Paid Social Facebook Beeswax Campaign Trafficking QA Compliance Bid Optimization Pixel Tracking performance reporting

Programmatic Campaign Manager

Mediamint

May 2023 - Dec 2024 (1 year 7 months)

Managed high-budget programmatic campaigns across DV360 and CM360, monitoring delivery and KPIs and providing optimization strategies. Performed audience segmentation and forecasting using Google Ad Manager and created client reporting dashboards.

Programmatic Advertising DV360 CM360 Google Ad Manager Audience Segmentation Forecasting KPI Reporting Client Reporting Dashboarding Campaign Optimization

Optimization Service Specialist

Yahoo

Sep 2022 - Feb 2023 (5 months)

Built and optimized omnichannel advertising campaigns across display, video, and native formats to exceed quarterly KPI targets. Analyzed campaign data, used Google Analytics and pixel tracking to evaluate performance, and delivered wrap-up reports and recommendations.

Display Video Native Campaign Optimization KPI’S Google Analytics Pixel Tracking Performance Analysis Reporting Stakeholder Insights

Ad Operations Associate

Amazon

May 2021 - Aug 2022 (1 year 3 months)

Trafficked and managed ad campaigns, ensuring timely creative delivery and accuracy, and supported large-scale events including BFCM and Prime Day. Coordinated with third-party vendors, performed campaign QA, and supported troubleshooting to minimize downtime.

Ad Operations Campaign Trafficking Sizmek BFCM Campaign Support Prime Day Campaign Support Documentation Troubleshooting

Digital Marketer – Advertising

Theorem India Pvt. Ltd.

Nov 2019 - May 2021 (1 year 6 months)

Trafficked creatives in DV360 and managed campaigns for UK-based clients, monitoring delivery across DCM and DFP and optimizing for improved performance. Scheduled and booked campaigns based on IOs and pricing documents, created daily/weekly/EOC reports, and implemented tracking tags via Google Tag Manager.