Manish Das

At MiQ Digital, I build analytics tools and automation that turn campaign data into measurable business impact across global markets. My work has supported AUD 15M+ in revenue impact, AUD 1M+ in new client bookings, and an estimated AUD 2M in recoverable media value.

I’ve built pre-campaign audience planning tools across four markets, automated reporting across DV360, The Trade Desk, and Xandr, and developed site analytics workflows that save analysts 6–8 hours per cycle. I use behavioural signals, third-party data, and K-means clustering to create audience segments that improve conversion and retargeting efficiency.

As a Senior Analyst, I lead data-backed RFP responses, campaign strategy, and cross-platform reporting automation for Meta and Amazon. I partner closely with trading, marketing, and client services teams to translate complex analysis into actionable recommendations.

I’m also pursuing an MS in Data Science and AI at IIIT Hyderabad alongside my full-time role, building on my Computer Science and Engineering foundation.