Open to opportunities

Charu Khanna

@charukhanna

I’m a programmatic media analyst who executes cross-channel campaigns and strengthens tracking, QA, and compliance for measurable growth.

India

Message

What I'm looking for

I’m looking for a global media environment where I can own strategic planning and campaign execution—deepening my programmatic strategy across DSPs—while continuing to deliver flawless trafficking, billing accuracy, QA, and KPI-driven optimizations.

I’m a media analyst with 3+ years of agency-side experience at Publicis Global Delivery, managing end-to-end programmatic and cross-channel campaign execution across $90M+ in ad spend. I’m grounded in media fundamentals—trafficking, billing accuracy, QA, and KPI analysis—and I’ve improved UTM parameter accuracy by 90% while engineering reliable tracking structures via Claravine.

I lead quality assurance reviews across large campaign volumes, delivering 100% compliance at launch with zero rejected creatives, and I’ve maintained zero brand safety incidents across reviewed placements. I’m now growing into programmatic strategy across DSPs including DV360 and GMP, and I’m ready to own strategic planning and campaign execution as a Senior Programmatic Analyst.

Experience

Work history, roles, and key accomplishments

Current

Media Analyst

Current

Publicis Media – Global Delivery

Jun 2022 - Present (4 years 1 month)

Owned campaign tracking quality assurance and billing/financial reporting across multiple pharmaceutical brands, including UTM setup and creative QA. Managed trafficking and reporting such as GRP and impressions, and performed brand safety analysis to ensure compliant launches.

Claravine Jira Quality Assurance Brand Safety Prisma Mbox

Programmatic Advertising Trainee

Madsapiens

Mar 2026 - May 2026 (2 months)

Set up insertion orders across display, video, and TrueView for global brands and built DV360 Floodlight tags for conversion tracking. Managed pacing/optimisation and produced performance reports for multiple insertion orders.

DV360 Floodlight Tags Display Advertising Daily Optimisation Pivot Tables performance reporting