Anjali Bora

I am a programmatic media professional with hands-on experience managing and optimizing display and video campaigns using DSPs, with prior work at InMobi. I focus on data-driven optimization, audience targeting, tagging, and delivering measurable KPI improvements.

I have led campaign execution and cross-functional coordination across sales, operations, and product teams, managed 50+ programmatic campaigns across Southeast Asia, and used Power BI, Excel and SQL to enable real-time decisions. My analyses and root-cause optimizations reduced CPA by 15% and improved CPC and CTR across key campaigns.

I build automated dashboards, design ETL pipelines, and perform data cleaning and exploratory analysis to surface actionable insights. I bring strong stakeholder management, a results orientation, and a continuous learning mindset to roles that require both technical analytics and campaign strategy.