Open to opportunities

rishul sethi

@rishulsethi

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Results-driven Programmatic Account Manager with 6+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and analytical thinking, where I can further develop my skills and contribute to impactful marketing strategies.

I am a results-driven Programmatic Account Manager with over 6 years of experience in digital advertising, specializing in campaign strategy and performance optimization. My expertise lies in utilizing DV360 and Google Ads, where I have successfully managed programmatic budgets exceeding €5M for high-profile clients such as Nestle, Google, and Unilever. My analytical skills are complemented by a creative approach, allowing me to design and optimize end-to-end media strategies that drive brand awareness and consideration.

Throughout my career, I have demonstrated a strong background in analytics, including GA4 and GTM, and have led Brand Lift studies to evaluate campaign effectiveness. I pride myself on my ability to mentor junior analysts and collaborate cross-functionally to enhance campaign delivery. My commitment to driving ROI at scale is evident in my strategic recommendations and my ability to monitor pacing and performance effectively. I am passionate about leveraging data to inform decisions and optimize campaigns for maximum impact.

Experience

Work history, roles, and key accomplishments

Senior Programmatic Analyst

Google Operations Center

Apr 2022 - Apr 2025 (3 years)

Managed €5M+ programmatic budgets through DV360 and CM360 for clients like Nestle, Google, and Unilever. Designed and optimized end-to-end media strategies (display, video, app campaigns) and led Brand Lift studies to evaluate campaign effectiveness.

DV360)Google Ads Campaign Management Media Strategy Brand Lift Studies Budget Management Looker Studio Excel

Support Analyst – Google Ads

Cognizant

Apr 2021 - Apr 2022 (1 year)

Delivered dedicated support to Google Ads clients across different tiers, assisting with account creation, campaign management, and issue resolution. Provided expert support on Google Merchant Center and utilized Google Tag Manager, Google Analytics, and third-party tools to troubleshoot conversion tracking.

Google Ads Google Merchant Center Google Tag Manager Google Analytics Conversion Tracking Campaign Management Technical Support Troubleshooting

Analyst

Accenture

Jan 2020 - Mar 2021 (1 year 2 months)

Collaborated with cross-functional Google Pay for Business teams to onboard merchants and optimize digital payment journeys. Handled data operations, QA processes, and stakeholder coordination for high-value campaigns.

Data Operations QA Processes Google Pay

Creative Lead (Digital Marketing Creative)

EBS

Jan 2019 - Jul 2019 (6 months)

Led a team of video editors to produce high-converting creatives for clients in diverse industries. Collaborated with digital marketers to optimize video content for client apps and contributed to content strategy to increase engagement and brand visibility.