At Merkle / Dentsu, I scaled Intel’s paid media data pipeline across 80+ source connections, 20+ platforms, and 32 countries. I developed measurement frameworks and optimization recommendations, and helped increase data quality to over 90% accuracy.
I also delivered 12 executive-ready Tableau dashboards and built a Media Optimization dashboard that reduced stakeholder data latency from two weeks to real time. Earlier at Merkle, I built CRM analytics for Nespresso and L’Oréal, including an XGBoost model that achieved 93% accuracy on a holdout set.
