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Gary Pershad

@garypershad

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Seasoned B2B SaaS growth marketer with 4 years of experience specializing in lead gen and paid ads.

United States

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What I'm looking for

Looking for a role that leverages my growth marketing expertise to drive revenue growth and customer engagement, with a focus on company-wide DEI initiatives and strategic growth campaigns.

As a growth marketer with 4 years of experience in the B2B SaaS sector, I have a proven track record of leveraging data analytics and digital marketing strategies to drive revenue growth, expand market share, and elevate customer engagement. My focus on customer journey optimization and cross-functional collaboration has delivered tangible results, including a 35% increase in customer acquisition and a 10% uplift in revenue.

I consistently exceed targets by enhancing customer engagement and product usage through personalized outreach and journey refinements. My efforts have led to a 30% improvement in customer retention, boosting satisfaction and long-term loyalty.

Additionally, I spearheaded multi-department growth initiatives that generated over $300k in partner-influenced opportunities and $100k in revenue within 3 months. By leading the design and implementation of an in-app onboarding workflow, I reduced activation time by 32% and drop-off rates by 20%, further contributing to the company's growth objectives.

Experience

Work history, roles, and key accomplishments

Digital Customer Success Specialist

Crossbeam

Jan 2023 - Jul 2024 (1 year 6 months)

Drove customer engagement and product usage beyond targets through proactive outreach and journey optimization, significantly elevating customer satisfaction.

Customer Journey Customer Satisfaction Digital Marketing Data Analytics Communication Skills Communication Account Management Problem Solving Customer Success Customer Support Customer Retention

Growth Marketing Analyst

Crossbeam

Jan 2022 - Mar 2023 (1 year 2 months)

Pioneered the development and execution of multi-department ecosystem-led growth campaigns, generating over $300k in partner-influenced opportunities and $100k in revenue within 3 months.

Growth Marketing Associate

Crossbeam

Feb 2020 - Dec 2021 (1 year 10 months)

Spearheaded high-impact ad campaigns and ecosystem-led growth initiatives, directly contributing to substantial increases in website traffic, user sign-ups, and revenue.