Open to opportunities

Steven Huang

@stevenhuang

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Growth marketing analyst with a track record of driving user acquisition.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in growth marketing to drive impactful results.

I am a seasoned Growth Marketing Analyst with extensive experience in user acquisition and campaign optimization. At Mercari US, I managed seven user acquisition channels, achieving a remarkable 120% average ROAS while driving consistent new customer growth. My collaborative approach with creative teams led to the production of over 1000 high-performing ads, significantly boosting engagement and improving cost-per-acquisition metrics year-over-year.

Previously, I served as a Growth Marketing Manager at Steady, where I accelerated new user growth by 25% quarter-over-quarter on a substantial budget. My ability to scale video creative production and engage influencers has been pivotal in delivering impactful campaigns. My experience also includes directing marketing strategies for multimillion-dollar clients at Jetfuel.Agency, where I achieved exceptional returns on ad spend and improved team efficiency through automation.

With a Bachelor’s degree in Business Administration from The University of Texas at Austin, I possess a strong foundation in finance and management information systems. I am passionate about leveraging data-driven insights to enhance user experiences and drive business growth.

Experience

Work history, roles, and key accomplishments

Sr. Growth Marketing Analyst

Mercari US

Sep 2021 - Nov 2024 (3 years 2 months)

Managed 7 user acquisition channels, achieving a 120% average ROAS and driving consistent new customer growth through optimized spend allocation and channel diversification. Led creative strategy, collaborating with 5+ agencies and internal design teams to produce 1000+ high-performing ads, boosting engagement 2-3x and improving CPA for listers and buyers 5x year-over-year.

User Acquisition Creative Strategy CPA IOS Geo Holdout Testing Automated Campaign Creation Cross Functional Collaboration CRM Social Media Marketing

Growth Marketing Manager, Acquisition

Steady

Mar 2021 - Jul 2021 (4 months)

Accelerated new user growth by 25% QoQ (30K sign-ups) on a $2M quarterly budget while improving CPAs by 5-10% through targeted optimizations and high-LTV campaign tests. Scaled video creative production from 2 assets/month to 3-4 assets/week by collaborating with internal teams and 3 agency partners, engaging 10+ influencers to deliver impactful campaigns.

CPA Optimization Video Production Influencer Marketing Campaign Management Budget Management Cross Functional Collaboration

Paid Marketing Specialist

Jetfuel.Agency

Nov 2019 - Jul 2020 (8 months)

Directed a team of marketers to execute Meta and Google strategies for two multimillion-dollar clients, managing $3M+ in annual ad spend and achieving a 250-400% yearly ROAS. Launched a 1-day $60K Meta campaign under a 24-hour deadline, generating $420K in revenue (7.0 ROAS).

Meta Ads Google Ads Campaign Execution Workflow Automation

CRM, Engagement & Retention Consultant

Level Ex, Inc.

Mar 2019 - Nov 2019 (8 months)

Conducted an RFP process for CRM selection, guiding stakeholders through data assessment, technical requirements, evaluation, and negotiation to inform purchasing decisions. Designed multi-channel engagement programs for four mobile games, implementing user onboarding, funnel conversion, and retention flows to enhance user activation and loyalty.

RFP Technical Requirements User Onboarding Activation Loyalty Programs

Manager, Programmatic & CRM

The Mobile Growth Agency

Jul 2018 - Mar 2019 (8 months)

Managed $500K/month in mobile user acquisition campaigns across retail, entertainment, and gaming sectors, driving consistent growth for five clients. Directed $800K in annual paid retargeting initiatives for three clients, improving funnel conversion rates by 25% and reducing churn by 15%.

Programmatic Advertising CRM Mobile User Acquisition Retargeting Lifecycle Marketing Push Notifications Email Marketing

Growth Marketing Associate

The Mobile Growth Agency

May 2017 - Jul 2018 (1 year 2 months)

Increased new users for four clients by managing $400K/month in campaigns across Meta, Google, Snapchat, and Apple Search Ads. Educated clients on growth strategies, including media buying, creative optimization, data reporting, and tech stack recommendations.

Growth Marketing Campaign Management Meta Ads Google Ads Apple Search Ads Media Buying Data Reporting

Education

Degrees, certifications, and relevant coursework

The University of Texas at Austin

Bachelor of Business Administration, Finance

2012 - 2016

Completed a Bachelor of Business Administration with a focus on Finance. Also pursued a minor in Management Information Systems, gaining interdisciplinary knowledge.