Looking for a job

Gabriela Crosse

@gabrielacrosse

VP, Enterprise Sales at RainFocus who grew CARR from $6.3M to $26M across enterprise event technology accounts.

At RainFocus, I grew CARR from $6.3M to $26M as VP, Enterprise Sales, building and leading a hunter/farmer team. I sustained a 93% average renewal rate across 16 enterprise logos averaging $1.5M+ in annual value.

I won new logos including Boomi, OneStream, Acer, The Pokémon Company, AHIMA, and Intuit, and expanded IBM, Gartner, Red Hat, and GitHub. I owned the full-cycle enterprise motion, from prospecting and executive negotiation through security, legal, procurement, and multi-year contract structuring.

Before RainFocus, I grew enterprise sales at KinderCare Education and Lanyon Solutions (Cvent), and built client retention and revenue at Universal WorldEvents. My experience spans enterprise SaaS and events, including Fortune 500 buyers and complex, multi-stakeholder sales.

Experience

Work history, roles, and key accomplishments

VP, Enterprise Sales

RainFocus

Jan 2022 - Jul 2026 (4 years 6 months)

Grew CARR from $6.3M to $26M by building and leading a hunter/farmer team, sustaining a 93% renewal rate across 16 enterprise logos, and winning new logos including Boomi, OneStream, and Intuit.

Salesforce Gong ZoomInfo LinkedIn Sales Navigator Highspot Docusign MEDDPICC Enterprise Sales Team Leadership Forecasting Contract Negotiation

Sr. Sales Director

RainFocus

Jan 2019 - Dec 2021 (2 years 11 months)

Grew CARR to $6.3M as sole enterprise contributor, hitting 100% of quota in 2019, 2020, and 2021, and landed new logos including IBM, Red Hat, and Akamai.

Enterprise Sales New Logo Acquisition Account Management Quota Achievement

Account Executive, Enterprise Expansion & Strategy

KinderCare Education

Jan 2017 - Dec 2018 (1 year 11 months)

Owned and expanded a $32M enterprise portfolio across ~55 clients through consultative account planning, driving cross-sell, upsell, and net-new revenue.

Account Planning Cross Selling Upselling Enterprise Sales

Senior Enterprise Account Executive, Team Lead East Region

Lanyon Solutions (Cvent)

Aug 2013 - Dec 2016 (3 years 4 months)

Grew territory from $2M to $7.45M+ across Fortune 500 accounts with 100% customer retention, ranked #1 sales rep companywide in 2015, and promoted to Team Lead.

Enterprise Sales Territory Management Customer Retention Team Leadership

Senior Project Manager, Business Director

Universal WorldEvents

Feb 2006 - Jul 2013 (7 years 5 months)

Built retention strategy for major pharma clients, generating $6M in revenue and closing the largest pharma renewal in company history, and grew client portfolio 35% in 2010.

Customer Retention Account Management Revenue Growth Project Management