Gabriela Barazarte

Managed and optimized operational and commercial processes, providing direct support to management in coordinating key business activities. Handled client communication, tracked commercial opportunities, and supported the sales process.

Managed influencer marketing campaigns for international clients, coordinating the entire process from profile selection to closing collaborations. Negotiated with creators and agencies, and managed campaigns on internal platforms.

Designed and updated CRM formats to optimize lead tracking, improving data accuracy by 40%. Managed recruitment processes and prepared performance reports to evaluate attraction strategies.

Scheduled email and WhatsApp marketing campaigns, edited digital content, and managed internal processes. Executed operational tasks and coordinated with management to resolve issues.

Coordinated internal administrative processes, optimizing information organization and access to key documents. Managed daily cash flow, financial movements, and bank reconciliations, and prepared financial reports.

Managed financial operations for 4 restaurants and the corporation, including bank reconciliations, payment processing, and financial reporting. Implemented accounting systems to automate tasks.

Optimized sales processes by 40% through standardization, achieving a 90% approval rate. Managed B2B cooperations and aligned strategies with marketing and finance, achieving 100% audit compliance.

Managed financial and digital operations for 4 corporate accounts, improving operational efficiency by 35%. Led the opening of over 90 online stores across multiple countries and designed KPI dashboards.

Prepared and analyzed financial statements, managed accounting, calculated and declared taxes, and controlled accounts payable/receivable. Led planning and execution of 5 health projects.

Coordinated the selection of over 100 candidates, achieving a 50% increase in recruitment conversion. Implemented 10 training programs and supervised KPIs in EXPA CRM and Hubspot.

Increased national operational efficiency by 30% by identifying and resolving bottlenecks. Monitored performance of 7 operational units and designed process improvement strategies.

Achieved 100% of semester goals and a 30% increase in sales by leading a new commercial strategy. Directed an efficient selection process and managed the sales funnel.

MBA in Business Direction and Administration, currently in progress.

MBA in Digital Marketing, currently in progress.

Diplomado in Management Indicators and Balanced Scorecard with Power BI.

Licenciatura en Administración de Empresas, with a focus on business administration and management.