Mariana Herrera Jaramillo

Lead cross-functional initiatives across operations, people, process improvement, customer experience, and business functions within a multi-location service organization.

• Partner with executive leadership and functional teams to translate business priorities into structured initiatives, processes, and execution plans.
• Design and improve workflows, SOPs, operating practices, and accountabilit

Founded and operated a digital marketing agency serving approximately 10 concurrent clients across different industries.

• Led client relationships from strategy through execution, translating business objectives into marketing, growth, communication, and digital initiatives.
• Managed a team of five specialists and independent contractors, establishing workflows, quality standards, priorities, a

Developed marketing campaigns that increased lead volume by 30% and improved team alignment around brand purpose

In my role as the Mobility and Communication Leader for the Ruta STEM 2021-2022 project, developed by MINTIC and the Tecnalia Foundation and operated by the Universidad Tecnológica de Pereira, I played a crucial role in building relationships with key government allies to promote the project. I established strategic partnerships to secure free press coverage across various media outlets, led the d

As the Head of Marketing, I spearheaded the creation and development of a digital marketing plan aimed at achieving brand positioning and recall objectives. Confronting the challenges posed by the COVID-1 crisis with creativity and leadership, I successfully positioned and enhanced brand recall through a timely response and adaptability to the situation.

I conducted a comprehensive market study t

During my time at the Association, I had the opportunity to develop and execute a comprehensive 360 communication plan that significantly enhanced the processes and communication channels with various stakeholders. We improved the brand's visibility on digital platforms, revamped the website, and established new communication channels. Moreover, I actively participated in well-being activities tha

As the person in charge of managing the social media platforms of the University, my role involved several tasks. Firstly, I was responsible for driving the creation, administration, and management of content for these platforms. This required me to come up with compelling and engaging content that would attract the attention of our audience while still remaining relevant to our institution's goal

During my internship, I was given the responsibility to act as the link between the company's main headquarters and the employees. My job was to lead the organizational transformation process during the Une/Millicom merger. Throughout this period, we conducted various activities to cultivate a new organizational culture. We established new communication channels, and carried out internal campaigns

Presentadora en el programa Tu Hogar del Canal Une.
Por un periodo de dos meses trabajé como compañera de set de la presentadora principal del programa, un experiencia corta pero bastante enriquecedora, divertida y una gran oportunidad para explorar otras facetas como profesional.

Curso de Metodologías Ágiles en el que se exploraron los conceptos de lean Startup, Design thinking, Design Sprint, entre otros.

Magister en Comunicación Estratégica e Imagen Institucional de la Universidad Cuauhtémoc Plantel Aguas Calientes.

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Issued Aug 2024 · Expired Oct 2024