Francisco Garcia

Developed performance-driven creative concepts and campaigns for subscription products, partnering with user acquisition teams to test messaging and visual directions. Led cross-functional creative production and planned structured A/B testing to identify winning creative hypotheses while using AI-powered tools to accelerate production workflows.

Key Responsibilities:

Creative Development:
Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.
Collaborate wit

Key Responsibilities & Achievements:
Implement pixel-perfect sections and templates from Figma
Build and deploy custom landing pages, upsell flows, and A/B tests
Maintain and extend** metafield structures (think clean, logical, scalable)
Collaborate tightly with designers to bring motion, feeling, and hierarchy to life
Own the frontend—it loads fast, works flawlessly, and feels intuitive



- Shop

Bridged marketing and engineering to transform UX concepts into scalable Shopify storefront architectures. Optimized Shopify storefronts using Liquid and Metaobjects, converting Figma wireframes into responsive Shopify sections to improve execution speed and landing page conversion rates by 12%.

Key Responsibilities & Achievements:

Produced and designed high-converting short-form ads optimized for platforms like Instagram, TikTok, Facebook, and YouTube.

Developed creative concepts and performance-driven strategies to boost engagement, brand awareness, and conversion rates.

Collaborated closely with marketing and growth teams to align creative output with data insights, audience behavio

Produced and designed high-converting short-form ads optimized for Instagram, TikTok, Facebook, and YouTube. Developed performance-driven creative concepts and strategies in collaboration with marketing and growth teams, balancing creativity with data-informed performance goals.

Produced 50+ static and video creatives per month for Meta, Google, and YouTube, contributing to a 30% reduction in overall CPA. Created creative strategy, scripting, and assets for paid performance and organic social, iterating on creative variants based on real-time testing results.

Created localized direct-response campaigns across Scandinavian markets, increasing brand visibility by over 15% versus prior benchmarks. Wrote scripts and ad copy for short-form video, managed a network of 10+ creators and ambassadors, and repurposed winning assets to extend ad fatigue cycles and maximize ROI across paid channels.

Contributed to the creative and strategic development of paid and organic social campaigns, from concept ideation to production and performance optimization. Acted as a bridge between creative and marketing functions, ensuring every ad was relevant, data-informed, and aligned with brand goals.

Key Responsibilities & Achievements:

Researched trends, insights, and creative angles to develop script

Contributed to paid and organic social campaigns from concept ideation through production and performance optimization. Managed UGC creator relationships and supported campaign rollout with scripts, ad copy, and hooks for short-form social videos.

Specialized in editing short-form ads for paid and organic campaigns, combining creative storytelling with data-driven optimization. Worked closely with marketing teams to ensure each video aligned with brand goals, audience insights, and measurable performance outcomes.

Key Responsibilities & Achievements:

Edited high-performing video ads optimized for Meta, TikTok, and YouTube campaigns.

Anal

Served as the link between teachers and students, supporting both academic and classroom needs.

Key Responsibilities:

Accompanied approximately 20 students throughout their learning process.

Provided support to teachers during class sessions and dictations.

Was available during live classes and at designated times to assist students outside class hours.

Reviewed and corrected student assignme

Supported teachers and students with academic and classroom needs during live classes and outside-class help. Assisted with student onboarding, reviewed assignments, and reinforced learning progress.

I help to run 3 bars in total, managing the staff and keeping everything under our higher standards and protocols.

I worked advising clients; assembling and repairing equipment in 4 different languages. Mostly in French.

What stood out most about this experience was having done it speaking French and improving the language permanently. Dealing with clients, suppliers, etc.

1. Community Manager & Advertising
2. Advanced advertising in networks
3. After Effects (Motion graphics)
4. Wordpress

Completed the Cambridge English Preliminary (PET) exam in English in 2016.