Christina Bücker
@christinabcker
Performance-driven Meta Ads specialist delivering measurable ROAS and conversion improvements for international clients.
GermanyWhat I'm looking for
I am a performance-driven paid media specialist with hands-on experience planning, executing and optimizing Meta Ads campaigns across Facebook and Instagram, focusing on ROAS, CPA, CTR and CPL. I leverage analytics tools like Meta Ads Manager and Google Analytics, implement A/B tests and funnel strategies, and build audience-focused structures to drive measurable growth for international clients.
I combine campaign management with AI-driven workflow automation, landing page improvements and team leadership, having overseen paid social, search and local listings while supervising small marketing teams. I am fluent in German and English, proficient with tools such as Google Ads, Matomo, ChatGPT and Canva, and seek to apply data-driven marketing and conversion optimization to scale revenue and improve user experience.
Experience
Work history, roles, and key accomplishments
International Media Buyer
Edelhoff Studios GmbH
Dec 2022 - Present (2 years 10 months)
Planned, executed, and optimized performance-driven Meta Ads campaigns across Facebook and Instagram, improving ROAS and lowering CPA through A/B testing, funnel strategies, and audience segmentation for international clients.
Deputy Head of Marketing
Tiemeyer Automobile GmbH
Jan 2020 - Nov 2022 (2 years 10 months)
Oversaw Facebook and Instagram marketing, Google Ads and YouTube campaigns, and analytics reporting to optimize budgets and expand digital channels, driving measurable increases in engagement and sales.
Online Marketing Manager
KiK Digital GmbH
Dec 2017 - Dec 2019 (2 years)
Managed online marketing campaigns, SEO-focused landing pages and newsletters, and conducted analytics and testing using Webtrekk and SISTRIX while supporting executive operations and cross-departmental coordination.
Education
Degrees, certifications, and relevant coursework
ISIU International University of Applied Sciences
Master of Arts, Online Marketing
Pursuing a Master of Arts in Online Marketing on a part-time basis.
MSMittweida University of Applied Sciences
Bachelor of Arts, Business Management
2014 - 2017
Grade: 2.4
Completed a Bachelor of Arts in Business Management with a final grade of 2.4.
Willy-Brandt-Gymnasium Oer-Erkenschwick
Abitur, General Secondary Education
2005 - 2013
Completed Abitur with focus on English and Education Science.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
Skills
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