Open to opportunities

Simon Edwards

@simonedwards

Message

User-focused senior content designer and UX writer driving product clarity and engagement.

Germany

Message

What I'm looking for

I’m seeking a role where I can shape product content and strategy, collaborate cross-functionally, use research-driven decisions, and scale consistent, user-first writing across global products.

I’m a senior content designer and UX writer with extensive experience crafting clear, user-centered copy for web and app experiences. I’ve worked across product and marketing teams to produce onboarding flows, microcopy, error messages, CTAs, long-form guides, and campaign content that improve usability and drive engagement.

I combine UX research, data, and content strategy to solve user problems and support business goals — notably contributing to a project that helped save over €11 million. I maintain tone-of-voice guides, support localization, and collaborate closely with designers, PMs, and engineers to deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Designer

Current

Algoriddim

May 2015 - Present (10 years 4 months)

Improved technical documentation and marketing materials for the djay app, applying content design principles and research to enhance usability and clarity across product and support content.

Content Design Technical Documentation UX Writing Localization Figma Lokalise Jira Adobe Photoshop

Senior Content Designer

Grover

Nov 2021 - Dec 2024 (3 years 1 month)

Created user-centered copy for Grover's website and app, improving onboarding, microcopy, and CTAs; contributed to a project that saved the company over €11 million through UX-driven content strategy and localization. Developed tone-of-voice guides and collaborated with designers, PMs, and engineers to increase engagement and clarity.

Content Strategy UX Writing Localization User Research Microcopy Figma Jira

Freelance Copywriter

Freelance

Oct 2019 - Oct 2021 (2 years)

Delivered marketing and product copy for global brands (e.g., Output, Wayfair, Native Instruments), producing landing pages, emails, long-form guides, and product descriptions that supported user journeys and conversions.

Email Marketing SEO Landing Pages Product Descriptions Editorial Social Media Campaign Copy

Marketing Copywriter

Native Instruments

Jul 2018 - Sep 2019 (1 year 2 months)

Produced concise, engaging global marketing copy for product pages, newsletters, social ads, and video scripts; translated creative briefs into persuasive campaigns to support product launches and promotions.

Google Ads Video Scripts Newsletters Product Pages

Content Producer

Shazam

Oct 2011 - May 2016 (4 years 7 months)

Created editorial content and multimedia that reached millions of users, managed Apple Music partnership curation, and drove significant traffic and social growth (3.8M clicks and +80k followers in defined campaigns).

Editorial Social Media Growth Partnership Management Multimedia Content Analytics Campaign Execution