Open to opportunities

Megan Lillick

@meganlillick

Senior copywriter and creative director crafting AI storytelling, product narratives, and editorial systems for scalable growth.

Germany

Message

What I'm looking for

I’m looking for a team where I can build and govern narrative frameworks—especially in AI or complex B2B—while partnering closely with product and marketing to turn strategy into scalable, high-quality content systems.

I’m a copywriter, content strategist, and creative director with 15+ years shaping AI storytelling, product narratives, and editorial systems across SaaS, AI, education, med and travel tech, health and wellness, and creative sectors. I translate complex technical, operational, and regulated language into clear, human storytelling that aligns product, marketing, and go-to-market teams.

Most recently, as a SENIOR COPYWRITER at Aleph Alpha, I built the company’s first scalable global brand voice and style system, repositioned key content channels, and led messaging for major industry events—turning thought leadership into an integrated, governed narrative system. Earlier, as founder of Funesse, I led a global creative collective delivering repeatable brand and content frameworks (tone-of-voice systems, multi-channel campaign structures) and managed distributed teams to scale consistent quality across web, product, social, email, and lifecycle.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Aleph Alpha

Jun 2025 - Present (1 year)

Built Aleph Alpha’s first scalable global brand voice and style system, enabling consistent messaging across teams and markets. Repositioned key content channels and led messaging/creative strategy for major events (incl. Gartner), integrating Aleph Alpha Academy into a cohesive narrative while streamlining global content workflows.

Brand Voice Development B2B AI Storytelling Creative Direction Thought Leadership

Brand Strategist & Creative Director

Funesse

Jan 2017 - Jun 2025 (8 years 5 months)

Founded and led a creative collective delivering scalable content and marketing systems for SaaS, education, travel, lifestyle, and creative clients across web, social, email, and video. Built repeatable brand and tone-of-voice frameworks and managed a distributed freelance network to ensure consistent production quality at scale.

Content Strategy Tone Of Voice Systems Creative Direction Client Management

Head of Brand & Content Marketing

Berlin School of Creative Leadership & Steinbeis

Oct 2019 - May 2021 (1 year 7 months)

Led strategic and creative direction for executive education programs across a newly merged international brand portfolio, managing a cross-functional team of 10+ across branding, content, SEO, videography, and performance marketing. Designed multi-channel campaigns that improved lead quality, engagement, and student retention, including the Future of Doing program that increased global visibility

Executive Marketing Brand Content Strategy Team Leadership SEO Videography Performance Marketing Marketing Analytics Lead Nurturing Revenue Growth

Head of Brand & Marketing Operations

BECYCLE

Sep 2016 - Aug 2018 (1 year 11 months)

Led creative direction and execution for brand campaigns (events, influencer partnerships, fitness challenges, luxury retreats), achieving an average 20% profit margin. Conceptualized and launched BEintheknow, growing the audience 25% month-over-month, and increased class occupancy to an average 80% through community and partner initiatives.

Creative Direction Influencer Partnerships Community Building Audience Growth Event Marketing Partnerships Strategy

Marketing Lead

Abroadwith

Mar 2016 - Dec 2016 (9 months)

Developed brand storytelling for a travel SaaS platform, creating narratives that engaged users and industry stakeholders. Led content creation across video, photography, and multi-channel campaigns to maintain messaging consistency and brand alignment.

Brand storytelling Video Production Photography Content Production Creative Direction

Product Marketing Manager

Buuteeq

Mar 2013 - Jun 2015 (2 years 3 months)

Directed content and campaign strategy for 40+ hospitality clients, scaling multi-format assets including email, video, product collateral, and webinars for international audiences. Partnered with product and UX teams to drive adoption and retention, achieving 35% email open rates and accelerating product go-live timelines.

B2B Stakeholder Communications Product Marketing Content Strategy Email Marketing Webinars Video Production Cross Functional Collaboration Adoption & Retention Messaging Campaigns

Copywriter

Alaska Bar Association

Nov 2010 - Sep 2011 (10 months)

Created and managed multi-channel communications for the Continuing Legal Education department, translating complex legal seminar content into audience-specific messaging across print and digital channels. Moderated weekly ethics webinars and helped grow sponsorship revenue 50% year-over-year through targeted outreach and expanded advertising/exhibitor opportunities.

Continuing Legal Education (CLE)Email Campaigns