Loic MAUPIN

Led multi-platform digital campaigns from concept to delivery, utilizing A/B testing for performance optimization
Produced motion design and static content ensuring brand consistency across all channels
Managed concurrent projects while collaborating with cross-functional teams and conducting strategic design assessments

Conceptualized and executed fashion editorial shoots from mood boarding to final publication, managing creative teams and designer relationships
Developed visual strategies that secured magazine features by aligning creative concepts with brand objectives and market trends
Led collaborative creative processes, coordinating with photographers and talents to deliver cohesive visual narratives

Designed captivating visual content to enhance the appeal and impact of marketing campaigns. Created motion design strategies to enhance marketing campaign visibility and appeal across 11 European markets and platforms.

Created visual concepts to enhance social media messaging impact. Supported art directors with motion graphics for social media campaigns.

Redesigned and enhanced the website with an intuitive, engaging user interface to improve the customer experience. Led the design process by applying an effective UX methodology, creating customized solutions tailored to users.

Evaluated web app performance through user testing, ensuring continuous improvement of the user experience. Designed interactive prototypes to optimize the user interface, ensuring smooth and intuitive navigation.

Focused on innovation strategy and management, gaining expertise in leading and implementing innovative projects. Developed skills in strategic planning, project management, and market analysis within the innovation ecosystem.

Specialized in digital artistic direction, mastering the principles of visual communication and digital design. Acquired proficiency in various design software and techniques for creating compelling digital experiences.

Completed a program in web development, focusing on front-end and back-end technologies. Gained practical experience in coding, database management, and web application deployment.

Studied fashion design and styling, learning about trends, materials, and garment construction. Developed a strong foundation in fashion aesthetics and industry practices.