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Loic MAUPIN

@loicmaupin

Creative Strategist specialising in Meta & TikTok paid social. Performance creative meets brand storytelling, built for D2C.

Germany

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What I'm looking for

Seeking a Creative Strategist role in paid social (Meta & TikTok) where I can drive measurable results for D2C or consumer brands, bridging performance creative with strong brand thinking. Available full-time from June 2026, Berlin.

I'm a Creative Strategist with a background that runs from fashion editorial art direction to performance advertising, which means I can build campaigns that look right and convert.

Most recently at OMMAX, a digital strategy consultancy, I led paid social creative across Meta and TikTok for brand and D2C clients across European markets. My work sits at the intersection of audience insight and creative execution: I use performance data (and AI tools like Claude and Grok) to identify what's working, develop creative frameworks around it, and brief against it fast.

I write direct response copy, lead creative concepting, and can move between strategy and hands-on execution without losing sight of either.

Available for full-time roles and select freelance briefs from June 2026, based in Berlin.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

OMMAX

Oct 2022 - Present (3 years 8 months)

End-to-end paid social creative across Meta & TikTok — direction, design, copy, and hooks. From full visual language (Costa Coffee) to high-volume content within brand systems (Siemens, SSE).
Boardmasters: ROAS 28.9x · CPA –73% · Arenal Sound: ROAS 30.82x · €416k revenue · Siemens: CTR 0.89%, beating Google & LinkedIn benchmarks.

Digital Strategy Digital Content Creation Creative Strategy Creative Direction Creative Briefs Social Media Strategy Meta Ads TikTok Advertising TikTok

Current

Fashion Stylist

Current

Freelance

Jan 2012 - Present (14 years 5 months)

Conceptualized and executed fashion editorial shoots from mood boarding to final publication, managing creative teams and designer relationships
Developed visual strategies that secured magazine features by aligning creative concepts with brand objectives and market trends
Led collaborative creative processes, coordinating with photographers and talents to deliver cohesive visual narratives

Fashion Styling Visual Strategy Creative Campaigns Artistic Vision Graphic Innovation

Junior Motion Graphic Designer

Auto1 Group

Jan 2022 - Aug 2022 (7 months)

Designed captivating visual content to enhance the appeal and impact of marketing campaigns. Created motion design strategies to enhance marketing campaign visibility and appeal across 11 European markets and platforms.

Motion Graphics Visual Content Marketing Campaigns Social Media TV Ads

Junior Art Director

Everyday Content Agency at Publicis

Sep 2020 - Oct 2021 (1 year 1 month)

Campaign concepting and motion design for international brands across beauty and FMCG. Translated brand strategy into platform-native visual storytelling, supported integrated digital campaigns, and contributed to creative pitches and cross-team collaboration.
Selected clients: Carrefour, Yves Rocher, MGEN, McDonald's.

Visual Concepts Social Media Content Motion Graphics Brand Growth Creative Collaboration

Education

Degrees, certifications, and relevant coursework

École Multimédia

Master's Degree, Innovation Strategy and Management

2020 - 2021

Focused on innovation strategy and management, gaining expertise in leading and implementing innovative projects. Developed skills in strategic planning, project management, and market analysis within the innovation ecosystem.

École Multimédia

Master's Degree, Digital Artistic Direction

2019 - 2020

Specialized in digital artistic direction, mastering the principles of visual communication and digital design. Acquired proficiency in various design software and techniques for creating compelling digital experiences.

Campus Numérique dans les Alpes

Associate's Degree, Web Development

2016 - 2018

Completed a program in web development, focusing on front-end and back-end technologies. Gained practical experience in coding, database management, and web application deployment.

UPDEMOD

Diploma, Fashion Styling

2009 - 2012

Studied fashion design and styling, learning about trends, materials, and garment construction. Developed a strong foundation in fashion aesthetics and industry practices.