Open to opportunities

Maria User

@mariauser29

Message

I scale paid social campaigns for fashion e-commerce brands.

Germany

Message

What I'm looking for

I'm looking to scale full-funnel paid social and performance campaigns for fashion or e-commerce brands, partnering closely with creative, retail media, and analytics teams while growing my TikTok, Pinterest, and AI-supported optimization skills.

I've managed Meta and Google campaigns for fashion e-commerce brands including Komodaa.com and Banimode.com, improving campaign efficiency by an estimated 25–30% over 18 months and increasing click-through rates by an estimated 20%.

At AvaCast Learning, I continued managing paid social and search campaigns remotely through market transitions, from creative testing to conversion. I turn CTR, CPA, and ROAS analysis into practical optimization actions, reporting insights clearly to stakeholders.

Across agency and in-house retail environments, I've partnered with creative, strategy, merchandising, retail media, and analytics teams. I'm expanding my paid social capabilities in TikTok, Pinterest, and AI-supported optimization tools.

Experience

Work history, roles, and key accomplishments

Digital Media Planner

AvaCast Learning

Jan 2023 - Jan 2025 (2 years)

Managed Google and Meta campaigns for clients remotely, maintaining performance benchmarks during market transitions. Planned and optimized paid social and search campaigns across the customer journey, from creative testing through to conversion.

Google Ads Meta Ads Paid Social Search Advertising Campaign Optimization Creative Testing