I'm a Senior Marketing Manager based in Berlin. I started in design in 2020 and moved to the business side: at a digital agency, I grew from designer to Director of Development, led a team of 12 and raised average client value by 46% through upsell.
I'm working on contract with founders and CEOs of B2B and B2C companies. I start with the numbers in sales, bookings and ad accounts, then change the offer, the channel and the budget split, with ~4 A/B tests a month per client.
Some results:
- Questrooms (escape rooms and VR, Stockholm): Google Ads CPA down 40% in 2 months, a new product line at +24% profit YoY, site conversion 1.3% → 2.8%, average Google position 14 → 8
- Sömnhjälp (child sleep coaching): ROAS 9.2 on actual sales and revenue 42% above plan by month 3, built around a new Sleep Plan product
- Parcae (AI mind-map app): from MVP to 30,000+ users at a $0.02 CPI, 12% week-one retention
- Chainsself (D2C jewellery): online channel from 0 to 20% of company revenue
Tools I use every day: Google Ads, Meta Ads, LinkedIn Ads, GA4, Looker Studio, HubSpot, Mixpanel, PostHog, Shopify, Claude.
Games and apps are the field I enjoy most. I'm open to contract and freelance roles, remote or in Berlin
