Francis Sto. Tomas

Strategically planned and prioritized the development of product features, with a focus on CMS development and digital products. Conducted market research and analysis to ensure strategic alignment and informed decision-making. Played a pivotal role in change management and the transition of processes and products for acquired companies.

Overseen benchmarking and testing of digital products for B2B offerings. Managed the comprehensive overhaul and rebranding of existing websites. Orchestrated the migration of Events and Awards sites and advocated for the adoption of WordPress as the primary CMS. Fostered a culture of collaboration and continuous improvement.

Led the overhaul of the Brokerpedia platform for the Australian real estate market. Directed a team of web developers, copywriters, and UI/UX specialists. Managed the development roadmap and drove enhancements in user experience.

Conducted thorough data analysis and research to extract valuable insights. Collaborated closely with various teams to evaluate the impact on crucial business decisions. Maintained a high level of expertise in advanced analytical techniques and adeptly translated complex data into concise presentation materials.

Led UX development initiatives and identified strategic opportunities for SaaS development and UX. Crafted bespoke proposals aligned with the distinct requirements of government agencies and private corporations. Ensured punctual delivery of engagement outputs and upheld exemplary quality standards.

Led the website design process and managed websites for multiple client brands. Implemented Scrum and Agile methodologies. Addressed web project functionality issues and supervised web professionals. Managed Shopify, Wordpress, and Magento platforms for clients.

Crafted meticulously tailored Salesforce Marketing Cloud campaigns and templates. Tracked and managed email marketing leads. Handled content management and optimized website functionality. Specialized in converting static pages to responsive design.

Developed email campaigns and templates in Salesforce Marketing Cloud and Oracle Eloqua. Handled content management and made adjustments to JLL Wordpress sites. Published internal and external eDMs and converted reports for the web. Conducted training for new Web Designers.

Addressed website issues and updated existing websites based on client instructions. Debugged HTML/CSS codes to maintain optimal website performance. Provided feedback to enhance workflow and processes.

Developed technical illustrations and interactive materials for maritime training modules. Collaborated with pre-press personnel for print development. Proposed updated user interface designs for the company website.

Specialized in designing print and corporate materials. Provided photo documentation services. Supported lead photographers in post-production editing.

Prepared marketing materials for local and tourism programs. Served as the webmaster for the city's official websites. Managed content and maintained website functionality.