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JB@johnmbuladaco
Senior Product Designer specializing in conversion-focused web design.
PhilippinesI am a Senior Product Designer and Conversion-Focused Web Designer with over 15 years of experience in crafting digital experiences that resonate with users and drive business results. My expertise lies in designing intuitive, user-centered products and optimizing websites to enhance conversion rates. I believe in the power of strategic design to balance user needs with business goals, ensuring that every project I undertake is not only visually appealing but also functional and effective.
Throughout my career, I have successfully led the full product design lifecycle, from research and wireframing to high-fidelity design and quality assurance. My work with startups has resulted in significant improvements in user engagement and retention, with many clients experiencing conversion increases of 40% to 200%. I thrive in collaborative environments, working closely with product managers, developers, and marketing teams to align design strategies with overarching business objectives.
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Work history, roles, and key accomplishments
e27 (Optimatic)
Jan 2022 - Present (3 years 10 months)
Led the full product design lifecycle from research to high-fidelity design and QA. Created comprehensive design documentation to ensure scalable developer handoffs and maintain consistency across various teams.
Self-Employed
Jan 2010 - Present (15 years 10 months)
Helped over 25 startups achieve significant conversion increases (40-200%) through UX-focused website design. Conducted more than 100 UX/CRO audits, identifying critical issues in navigation, messaging, and calls-to-action.
tawk.to
Mar 2020 - May 2021 (1 year 2 months)
Designed intuitive iOS/Android app experiences with a strong emphasis on usability and flow. Conducted thorough research and testing to enhance onboarding processes and daily use features.
Brinq
Jun 2018 - Mar 2020 (1 year 9 months)
Directed UI/UX for the platform and website, significantly influencing the product roadmap and visual identity. Led the creation of user journeys, prototypes, and coordinated front-end development efforts.
Holmusk
Jan 2011 - Dec 2018 (7 years 11 months)
Designed user experiences for applications and websites across healthcare, hospitality, and HR tech sectors. Delivered clean, user-friendly visuals and ensured consistent handoff to engineering teams.
Degrees, certifications, and relevant coursework
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