Open to opportunities

John M Buladaco

@johnmbuladaco

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Senior Product Designer specializing in conversion-focused web design.

Philippines

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What I'm looking for

I am looking for opportunities that allow me to leverage my design expertise to create impactful user experiences while collaborating with innovative teams.

I am a Senior Product Designer and Conversion-Focused Web Designer with over 15 years of experience in crafting digital experiences that resonate with users and drive business results. My expertise lies in designing intuitive, user-centered products and optimizing websites to enhance conversion rates. I believe in the power of strategic design to balance user needs with business goals, ensuring that every project I undertake is not only visually appealing but also functional and effective.

Throughout my career, I have successfully led the full product design lifecycle, from research and wireframing to high-fidelity design and quality assurance. My work with startups has resulted in significant improvements in user engagement and retention, with many clients experiencing conversion increases of 40% to 200%. I thrive in collaborative environments, working closely with product managers, developers, and marketing teams to align design strategies with overarching business objectives.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer (UI/UX)

Current

e27 (Optimatic)

Jan 2022 - Present (3 years 6 months)

Led the full product design lifecycle from research to high-fidelity design and QA. Created comprehensive design documentation to ensure scalable developer handoffs and maintain consistency across various teams.

Product Design UI UX QA User Engagement Cross Functional Collaboration Figma Zeplin

Current

Freelance Product & Web Designer (Conversion-Focused)

Current

Self-Employed

Jan 2010 - Present (15 years 6 months)

Helped over 25 startups achieve significant conversion increases (40-200%) through UX-focused website design. Conducted more than 100 UX/CRO audits, identifying critical issues in navigation, messaging, and calls-to-action.

Conversion Rate Optimization UX Design Website Design Landing Page Design Content Strategy Lead Generation A B Testing

Senior Product Designer (Mobile UX/UI)

tawk.to

Mar 2020 - May 2021 (1 year 2 months)

Designed intuitive iOS/Android app experiences with a strong emphasis on usability and flow. Conducted thorough research and testing to enhance onboarding processes and daily use features.

iOS Android Usability Testing User Research Onboarding Design Systems QA Figma

Lead Product Designer / UI/UX

Brinq

Jun 2018 - Mar 2020 (1 year 9 months)

Directed UI/UX for the platform and website, significantly influencing the product roadmap and visual identity. Led the creation of user journeys, prototypes, and coordinated front-end development efforts.

Lead Product Designer UI UX Product Roadmap User Journeys Prototyping Figma Zeplin

UX/UI Designer (Earlier Roles)

Holmusk

Jan 2011 - Dec 2018 (7 years 11 months)

Designed user experiences for applications and websites across healthcare, hospitality, and HR tech sectors. Delivered clean, user-friendly visuals and ensured consistent handoff to engineering teams.