A product design leader with 9+ years of product design experience and a unique software engineering foundation that enables technical collaboration and feasible design solutions.
Jessica Abaya
@iamwebgoddess
Designing scalable systems—where product strategy, UX, and engineering converge
Experience
Work history, roles, and key accomplishments
Lead Product Designer
Derivative Path APAC, Inc.
Oct 2023 - Present (1 year 9 months)
Spearheaded the end-to-end development of Derivative Path’s design system from the ground up, driving UI consistency, reducing design debt, and cutting design-to-development time across product teams.
Established UX documentation standards and led Figma governance efforts to scale design operations.
Translated complex financial workflow and requirements into intuitive user flows and interfaces.
Head of UX | Deputy Head of Product
FastCo Pte. Ltd. (FastJobs)
Apr 2021 - Sep 2022 (1 year 5 months)
Led a cross-functional design team in establishing a scalable user-centered design process, leveraging interviews, and heuristic evaluations to drive impactful, research-backed product decisions.
Partnered with product leadership to shape roadmap priorities based on user insights and business impact.
Senior UX Designer | Technical Lead
FastCo Pte. Ltd. (FastJobs)
May 2015 - Aug 2020 (5 years 3 months)
Founding team member of FastJobs, instrumental in launching and scaling the product from zero to a market-ready platform.
Led end-to-end UX and interaction design across mobile and web platforms, ensuring cohesive, user-centered experiences across all touchpoints.
Technical Lead
701 Search Inc. (AyosDito.ph)
Nov 2010 - Mar 2015 (4 years 4 months)
- Managed the team for the product development and maintenance of AyosDito.
- Responsible for stakeholder communications and worked closely with the product manager and designer to align product and tech initiatives.
- Maintained coordination with the parent company’s Technical Director and other senior engineers to align technical initiatives regionally.
Software Engineer
Extanet
Jan 2008 - Oct 2010 (2 years 9 months)
- Developed and maintained client websites using Joomla and Wordpress
- Created custom websites using Codeigniter and CakePHP.
- Handled projects that required converting PSD designs into valid, semantic, cross-browser compatible and responsive HTML/JS/CSS.
Education
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