Open to opportunities

Carl Vera Cruz

@carlveracruz

Message

UI/UX and product designer delivering user-centered digital experiences and scalable design systems.

Philippines

Message

What I'm looking for

I seek product- or design-led roles where I can own end-to-end UX, build scalable design systems, collaborate cross-functionally, and deliver measurable user and business impact.

I am a UI/UX and product designer with hands-on experience in SaaS, mobile apps, and responsive websites, leading end-to-end product design and project management. I build modular design systems, improve user journeys, and ship interfaces that increased key metrics like user registration and reduced UI development time.

Across startups, agencies, and consulting projects I collaborate with cross-functional teams to translate requirements into practical solutions, oversee implementation with developers, and deliver measurable outcomes for clients and internal platforms.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer

Current

The Cal Agents

Apr 2025 - Present (1 year 4 months)

Refined UI/UX of NexPhotos and core modules including agent/brokerage and property management, redesigned e-commerce workflow and integrated booking and payment solutions to improve platform usability and transaction flow.

UI UX Design Product Design Design Systems Prototyping Wireframing Jira Responsive Design

Current

UI/UX Design Consultant

Current

Umpisa Incorporated

Jul 2024 - Present (2 years 1 month)

Led design and development of Good Deal Philippines website and internal dashboards, built scalable UI components and expanded site content to improve engagement and reporting across regions.

Figma HTML CSS Webflow WordPress Design Systems Material Design Dashboard Design Prototyping

Current

Freelance UI/UX Designer

Current

BeSeen Digital Philippines

Feb 2022 - Present (4 years 6 months)

Delivered responsive Webflow websites for healthcare and tourism clients, improving clarity, accessibility, mobile responsiveness and booking workflows to increase conversions and visibility.

Webflow Responsive Design UX Writing Accessibility Booking Flows HTML CSS

UI/UX Designer

Collabera Digital

Nov 2023 - Mar 2024 (4 months)

Supported Singlife Philippines D2C by improving end-to-end mobile app journeys, increasing user registration rates from 2% to 10% and contributing reusable design system assets for scalability.

Mobile Design Onboarding Product Design Design Systems User Research Prototyping

UI/UX Designer

1 Click Design, LLC

Sep 2022 - May 2023 (8 months)

Led end-to-end redesign of a SaaS platform, improving virtual showroom, analytics dashboards and PIM/CRM workflows to enable enterprise clients to deploy branded virtual market experiences.

Dashboard Design Virtual Showroom CRM Team Leadership UX Strategy

Education

Degrees, certifications, and relevant coursework

De La Salle-College of Saint Benilde

Bachelor of Multimedia Arts, Multimedia Arts

2017 - 2022

Activities and societies: Dean’s Lister (Feb & May 2021, Jun 2022)

Completed a Bachelor-level program in Multimedia Arts with coursework and projects focused on UI/UX and product design; recognized as Dean’s Lister in Feb & May 2021 and Jun 2022.