At CAFCO LLC DBA Pawtitas, I founded and run Pawtitas, a pet accessories brand with $2–3M in annual sales across Shopify, Amazon, marketplaces, wholesale, and international markets. I own the business P&L and judge decisions on contribution margin.
I run the Shopify storefront and paid acquisition across Meta Ads and Amazon advertising, using ROAS and contribution margin to guide spending. I also manage merchandising, upsell and cross-sell, and SKU-level performance tracking in GA4 across 1,600+ SKUs.
For repeat purchase, I run Klaviyo email and SMS, flows, and deliverability. I build reports and scorecards in Excel, Google Sheets, and GA4, and use custom AI workflows to automate recurring work such as shipment planning and invoicing.
I lead a team of virtual assistants, managers, and outside partners who run daily operations with minimal involvement from me. Earlier, at CarMax / Toyota, I was a Senior Sales Manager and Senior Sales Consultant, and at Maroone Dodge I managed F&I operations.
