James Dorans
@jamesdorans
I lead DTC and B2B e-commerce operations, marketplace launches, and growth-focused website optimization.
What I'm looking for
I've led DTC and B2B e-commerce operations for Royal Consumer Products / FC Meyer Packaging and Codex Labs, optimizing online stores, building marketing strategies, and improving customer experience. At Codex Labs, I maintained Shopify sites, managed loyalty and affiliate programs, integrated Recharge subscriptions, and launched products on Ulta and Nordstrom.
I've also managed e-commerce programs on Magento and Shopify, led email marketing through Klaviyo, and reduced cost per acquisition by 40% at Flemings Ultimate Garage. I bring hands-on experience in online merchandising, SEO, PPC, affiliate marketing, profitability analysis, and digital growth strategy.
Experience
Work history, roles, and key accomplishments
Sr. Ecommerce Manager
Royal Consumer Products / FC Meyer Packaging
May 2026 - Present (3 months)
Directed optimization of DTC and B2B websites across two online stores, improving user experience. Orchestrated online marketing strategies to cultivate website traffic and elevate sales across all e-commerce platforms, including Amazon Business operations.
eCommerce and Growth Manager
Codex Labs
Oct 2020 - Apr 2026 (5 years 6 months)
Maintained and updated Shopify websites to elevate user experience and stimulate sales. Supervised loyalty and affiliate programs, integrated Recharge for subscriptions to increase AOV, and spearheaded marketplace strategy launching products on Ulta and Nordstrom.
Ecommerce Specialist
Codex Labs
Sep 2019 - Oct 2020 (1 year 1 month)
Supported e-commerce operations and growth initiatives at Codex Labs.
Digital Marketing Manager
Flemings Ultimate Garage
Feb 2018 - Nov 2018 (9 months)
Executed comprehensive email marketing strategies to foster customer engagement. Reduced cost per acquisition by 40% and enhanced ROAS through targeted campaigns and data-driven decision-making.
Ecommerce Operation Manager
Pacific Trade International-Chesapeake Bay Candle
Nov 2015 - Oct 2017 (1 year 11 months)
Directed end-to-end management of the eCommerce site, optimizing marketing and merchandising initiatives. Implemented strategic email campaigns via Klaviyo to boost customer engagement and retention.
Education
Degrees, certifications, and relevant coursework
Northcentral University
Master of Business Administration, Marketing
2015 - 2017
Pursued a Master of Business Administration with a focus on Marketing.
Edinboro University of Pennsylvania
Bachelor of Fine Arts, Applied Media Arts
1991 - 1995
Earned a Bachelor of Fine Arts in Applied Media Arts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
ecommercestorehelper.comJob categories
Skills
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