Kyle Calhoun

I’m a highly motivated Director of E-Commerce with a proven track record scaling online businesses and optimizing digital advertising across major e-commerce platforms, including Shopify, Amazon, and Walmart. I bring hands-on strategy and implementation across DTC, marketplaces, email, BI, and technical integration—driving measurable impact like scaling email to 30% of revenue, improving conversion rates (+84%), reducing CAC (-57%), and strengthening operational efficiency through advanced systems.

In recent roles, I spearheaded JoeBoxer.com’s launch and scaling, elevated email marketing via Klaviyo, and improved performance through paid advertising and A/B testing. I also built repeatable processes such as back-in-stock alerts, automated order processing, tax compliance and fraud detection patterns, and BI through Domo—while collaborating on UX/UI and promotional calendars. Earlier in my career, I led multi-platform storefront setups and automated product data management with FileMaker/Excel to transform catalog operations from 300 to 250,000 items.