At Conduit, I developed the marketing roadmap as the company expanded toward traditional finance. I positioned its infrastructure products for banks and financial institutions, connecting performance, reliability, observability and SLAs to enterprise buyer needs.
I also wrote case studies, launches, partnership announcements and technical explainers, including work on the Plume case study, the G3 launch and the Tempo announcement. I coordinated co-launches with Polygon and Tempo and built sales-enablement frameworks with leadership, product, engineering and sales.
At Blockworks, I worked across audience growth, paid campaigns, product launches and events. I helped grow its X audience from 125K to 400K followers in 12 months, and led campaigns that generated more than 2,000 event ticket sales and 80,000 newsletter subscribers.
