Anna Umanenko

Delivered strategic sessions to CEOs and founders on differentiation, ICP definition, and scalable growth models, and reviewed founder-level assignments with feedback on GTM decisions. Supported commercial focus and actionable repositioning and rebranding choices.

Advised founders and CEOs on positioning, ICP refinement, and go-to-market strategy, including developing GTM roadmaps aligned with sales and delivery. Supported the transition from ad-hoc lead generation to structured, revenue-aligned marketing systems to improve lead quality and marketing–sales alignment.

Led positioning, go-to-market strategy, and demand generation for a 300+ employee B2B tech company across US, EU, and UK markets, transforming marketing into a measurable revenue driver. Doubled average deal size, improved lead quality and win rate, increased inbound contribution to new revenue by +60%, and built end-to-end funnel visibility for better pipeline decisions.

Performed manual testing across web and mobile platforms to ensure cross-device and cross-platform functionality and quality. Supported quality checks across iOS and Android environments.

Prepared and revised US non-profit tax exemption application documentation, including narratives of activities and budgets and amendments to organizing documents. In 2010, was promoted to manager’s assistant to review and approve documents.

Earned a master's degree in Administrative Management at Kirovohrad National Technical University (2007–2008).

Earned a bachelor's degree in English and Literature at the Social Pedagogical Institute / Pedagogical Academy (2003–2007).

Completed an Intensive English as a Second Language (ESL) program at Seattle Pacific University (2006).