I’m interested in performance marketing and paid acquisition roles with broader ownership of growth, acquisition strategy and business outcomes. I’m particularly interested in international, cross-functional environments where I can contribute across the full acquisition funnel while developing further in AI, emerging channels and lead generation.
FI
Open to opportunities
Francesco Ingrosso
@francescoingrosso
I’m a Senior PPC Manager specializing in performance marketing and paid acquisition across international markets.
GermanyWhat I'm looking for
I’m a Senior PPC Manager specializing in performance marketing and paid acquisition across international markets.
I primarily work with B2B lead generation clients, developing and optimizing acquisition strategies with a focus on scalability, performance, and business impact. My broader experience also includes B2C, D2C, e-commerce, and travel-related clients.
My work goes beyond campaign management. I look at the wider acquisition funnel — from MQL and SQL through Opportunity and Revenue — using data to evaluate performance, guide investment decisions, and identify opportunities for growth.
My responsibilities span forecasting, budget allocation, attribution, experimentation, A/B testing, and strategic client consulting. I work across Google Ads and Microsoft Ads, including Search, PMax, Demand Gen, Display, and YouTube, while also exploring emerging advertising opportunities such as Reddit Ads and OpenAI Ads.
Alongside my client work, I mentor trainees, providing hands-on guidance, feedback, and practical PPC knowledge.
Experience
Work history, roles, and key accomplishments
Current
Lead performance marketing and paid acquisition for international B2B, B2C, D2C, e-commerce and travel clients. Manage high-scale paid media across Google & Microsoft Ads, connecting acquisition performance to pipeline and revenue. Drive strategy, growth, testing and commercial opportunities, while exploring emerging channels including Reddit Ads and OpenAI Ads.
Data AnalysisGoogle AdsB2B MarketingLead GenerationAccount ManagementCampaign StrategyMulticultural Team ManagementPay Per Click (PPC)Presentation SkillsSearch AdvertisingDigital Marketing and MediaReddit AdvertisingOpenAISearch Ads 360Bing AdsHubSpotDemand GenerationPerformance MarketingGoogle AnalyticsIncrementalityTesting
- Conception and execution of PPC campaigns across Google Ads and Microsoft Ads
- Development of PPC strategies to efficiently scale PPC campaigns
- International key account management
- Client communication and strategic support
- Creation of advanced reports for performance monitoring across tools like Looker, Google Sheets, and Excel
- Data analysis for campaign conception and further optimiza
B2B, LeadGen, B2C, D2C, eCommerce
Worked as PPC Trainee at Peak Ace AG.
Determined target and market dimension of "Offroad" segment, brand BFG, analyzing industry and consumers trends and suggested introduction of 5 new tire formats.
Identified mid-term growth opportunities for the company to integrate into the sustainable development plan, Interviewing 15 C-level and 60 account managers.
Devised a new procurement tool system to automatically adjust stock inventory fo
Worked as Office Manager at erasys GmbH.
Managed marketing and copywriting of all company ads and Exposé (translation, A/B testing, consistency, performance analysis).
Identified and qualified potential national and international partners for promotional activities
Generated leads for sales properties through cold calls and referrals and assessed properties on-site.
Education
Degrees, certifications, and relevant coursework
GO
Display & Video 360 Certification
Issued Jul 2024 · Expired Jul 2025
GO
Campaign Manager 360
Issued Jul 2024 · Expired Jul 2025
LI
LinkedIn Marketing Solutions Fundamentals
Issued Apr 2023 · Expired Apr 2025
GS
Google Digital Academy (Skillshop)
Google Ads Display Certification
Issued Dec 2022 · Expired Dec 2023
GO
Google Ads - Measurement Certification
Issued Oct 2022 · Expired Oct 2023
GO
Google Ads Search
Issued Feb 2022 · Expired Feb 2023
TL
The Berlin School of Economics and Law
Master's degree, International Marketing Management
2018 - 2020
Master thesis on co-branding and consumer attitude: "Is ideal always best? The effects of misfit between artist and brand".
Relevant coursework and projects: data analysis, trend research, design thinking
TL
The Berlin School of Economics and Law
Bachelor's degree, International Business Management
2013 - 2017
Major in Marketing
Bachelor Thesis: "The impact on Millennial consumers of peer group sources. A peer-based targeting approach."
FL
Faculty of Law, University of Latvia
Student, International Law
2009 - 2010
FS
Faculty of Law, University of Salento
International and European Union Law
2003 - 2009
IA
Istituto Tecnico Commerciale "A.Olivetti
High School Diploma, Accounting Programmer
1998 - 2003
Availability
Open to opportunities
Location
GermanyAuthorized to work in
Salary expectations
60k+ EUR
Social media
Job categories
Skills
Pay Per ClickPaid AcquisitionPerformance MarketingB2B MarketingLead GenerationGoogle AdsMicrosoft AdsBing AdsSearch AdvertisingPerformance MaxDemand GenerationDisplay AdvertisingYouTube AdvertisingReddit AdsOpenAI AdsGoogle AnalyticsGoogle Data StudioGoogle SheetsExcelMicrosoft OfficeData AnalysisData VisualizationA B TestingForecastingBudget allocationAttributionIncrementalityCampaign StrategyAccount ManagementStrategic ConsultingEcommerceDigital MarketingMarketingPresentation SkillsStrategic ThinkingStrategy ExecutionAnalytical SkillsTeam ManagementTeamworkMentorshipItalianEnglishGerman
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