At Semrush, I own paid campaigns across Google Ads, Microsoft Ads, YouTube, Meta, LinkedIn, and other channels. I manage eight-figure annual budgets across the US, DACH, and EMEA, and scale AI-driven campaign types including Performance Max, Advantage+, and Smart Bidding.
At Google, I managed $15M+ in annual ad spend across high-value partner agencies and reached up to 200% of target. Earlier, at GroupM (WPP), I managed multi-million-dollar media investments and built campaign strategy from opportunity identification through experimentation and analysis.
