Tetyana Stupak

Create authentic social media advertising content focused on performance and brand communication, developing creative ideas and scripts to improve ad engagement and conversion.

Advised clients and independently executed SEA campaigns and implemented AI-driven creative tests, applying AI A/B testing to increase landing page click-through rate by over 20% and contributing an internal AI content-scaling tool.

Co-designed go-to-market and fundraising strategies in the pre-seed phase and developed the initial pitch deck, successfully presenting to investors and securing initial funding from Saudi Arabia.

Planned and optimized digital channels (Google Ads, Facebook, LinkedIn, YouTube) and conducted performance analyses and creative tests to improve campaign ROI.

Monitored, analyzed, and optimized display, native and Meta ad campaigns, conducted A/B tests, and managed tagging and reporting to improve campaign performance.

Performed analytical audit procedures and supported year-end audits in accordance with HGB, contributing to audit deliverables and documentation.

Supported executive search activities and project work, applying communication, responsibility, and flexibility in a recruitment environment.

Completed a Master of European Studies (Economics) program focused on European economic policy and integration from 10/2017 to 04/2020.

Completed a Bachelor program in Finance and Credit covering financial analysis, banking, and credit systems from 09/2013 to 06/2017.

Graduated with a High School Diploma with Distinction from a secondary school with advanced German studies in 07/2013.